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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360Ëš view of the business environment in one of the most commercially important regions of the world.

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No. of reports 21 of 2638
  1. In-Store Bakeries - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Sales at in-store bakeries have increased steadily each year for the past half-decade, growing 15% since 2014 to reach $13.5 billion, and the category still seems to have a significant amount of potential. Younger consumers have yet to significantly engage in the category but ...

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  2. Dedicated Console Gaming - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "2020 is a transition year between console generations, capped off by the releases of the PS5 and Xbox Series X at the end of the year. A volatile market will see huge interest from a dedicated console gaming audience looking for an upgraded (but still familiar) gaming ...

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  3. Crackers - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "The crackers category continues to find significant growth, topping $8 billion in 2019, a modest 3.4% gain since 2014. The consistent, albeit minimal, growth of the “other” crackers segment was not enough to offset the struggles among other segments. Crackers remain a ...

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  4. Soap, Bath and Shower Products - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Due to the functional nature of the category, the soap, bath, and shower products market continues to experience slow, yet steady growth. Growth is being tempered by struggling bar soap sales but gains in liquid and bath products are driving the category forward."
    - Olivia ...

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  5. Black Consumers and Shopping at Mass Merchandisers - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Some 98% of Black consumers have shopped at a mass merchandiser within the last year, making these stores the primary location where they can fulfill their shopping for multiple personal and household needs at competitive prices. Some stores have a reputation as being upscale ...

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  6. Travel Booking - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "With travel continuing to be popular, the travel arrangement and reservations industry hit nearly $56 billion in revenue in 2019. Travel is an important component of leisure spending and is forecast for further growth; however, aggregators that facilitate search and booking ...

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  7. Back to School Shopping - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Consumers spend more than $80 billion getting themselves and their children ready to go back to school. They’re mission oriented and bargain hungry and favor retailers who can help them accomplish their goals of saving time and/or money. While BTS (back to school) is a busy ...

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  8. Health Management Trends - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "The start of a New Year and new decade has people inspired and setting numerous goals to improve their health and wellbeing. While setting goals is the first step, it’s also the easiest. It’s keeping the motivation throughout the entire year, and even decade, that most people ...

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  9. Meal Planning & Preparation - Canada - January 2020

    • Consumer Report
    • January 2020
    • Canada

    "The dreaded question “what’s for dinner?” is one that some 88% of Canadians are responsible for addressing during the week. While the large majority of Canadians plan ahead for weeknight dinners, only about half are successful in seeing their plans through, meaning that there ...

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  10. Coastal and Heartland Consumers - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Where people live can shape their attitudes and behaviors. However, even though the media paints two very different pictures of Heartland and Coastal Americans, there are more similarities than differences between the two consumer groups. From organizational trust to overall ...

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No. of reports 21 of 2638