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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360Ëš view of the business environment in one of the most commercially important regions of the world.

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No. of reports 41 of 1360
  1. Feeding Your Kids - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “For parents, feeding their kids is largely driven by generational factors, as well as parenting styles and demographics. There are distinct differences in the attitudes and behaviors of parents based on what groups they belong to and identify with. It’s important for ...

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  2. Black Consumers and Haircare - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “Blacks’ haircare needs are distinct from others. While there are many products on the market that are specially formulated for them, many are still searching for the right product to fit their ever-changing needs. Natural hair is here to stay, and many are struggling to find ...

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  3. Yogurt and Yogurt Drinks - Canada - August 2014

    • Consumer Report
    • August 2014
    • Canada

    "One in five yogurt buyers currently consume yogurt or yogurt drinks on the go to work/school. Further introductions of pouches, tubes and spill-proof packaging could boost usage on these occasions by appealing to children and adults alike."

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  4. Travel Booking - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “The market for travel booking in the US is growing due to a relatively stable and improving economy that, in turn, boosts both businesses and leisure travel. While the focus has long been on online travel agencies’ technology and marketing strategies to boost share, suppliers ...

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  5. LSR: Burger, Chicken and Seafood Concepts - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “Limited service burger, chicken, and seafood restaurants face stiff competition among themselves and against other concepts. Often competing on price, these concepts rely on core offerings coupled with innovative items to draw attention. These operators have also overhauled ...

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  6. Yogurt and Yogurt Drinks - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “The largest percentage of yogurt and yogurt drink users do so for health reasons. Some 44% say they use products in the category because they are healthier than other snack options. Treat positioning is the consumption driver for a smaller 33% of consumers.”
    - Beth Bloom, Food ...

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  7. Leisure Time - Canada - August 2014

    • Consumer Report
    • August 2014
    • Canada

    "With the aging population correlating with an expected increase in smartphone and tablet usage over the next decade, leisure operators should be exploring ways of engaging older consumers with apps and online tools."

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  8. Winter Holiday Shopping - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “The winter holidays are serious business – both for retailers hoping to make their revenues for the year and for consumers trying to make the perfect dinner and find the right gift at the best price. As the sector grapples with tepid consumer confidence, rampant discounting ...

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  9. Baking and Dessert Mixes - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “The US baking and dessert mixes category experienced flat sales in 2013 and 2014 at $2.7 billion. Sales are forecast to remain flat in 2015 and decline to $2.5 billion by 2019. Concerns about the health impact of eating too many baked goods are negatively impacting sales. ...

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  10. Home Laundry Products - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “While overall sales of home laundry products remain weak, opportunities exist in all segments for brands that that tap into the emotional importance that consumers place on getting the job done right.”
    – John Owen, Senior Household Analyst

    This report looks at the following ...

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No. of reports 41 of 1360