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North America Market Research

Mintel provide a range of market reports for North America, across a number of industries and sectors. Available reports can include:

Market Data Reports for North America

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in North America. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for North America.

Consumer Research Reports for North America

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in North America. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Home Financing - Canada - June 2019

    “Mortgage payments are significantly impacting the lifestyle of around half of younger mortgage holders, as housing affordability becomes a national concern.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report looks at the following areas:

    • Around half of homeowners have a current mortgage

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    Canada
  2. The Insurance Purchase Decision - US - June 2019

    "Insurance premiums continue to rise, and with consumers’ apathetic attitude toward the industry as a whole, they are mainly hanging on due to the necessity of having a policy. Agents are still considered valuable partners in purchasing across most lines of insurance. As premiums continue to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    US
  3. Millennials and Finance - US - June 2019

    "Millennials are the generation born between 1977 and 1994, who in 2019 are between the ages of 25 and 42. Millennials are now the largest consumer generation, with roughly 79 million members, and their incredible diversity presents both challenges and opportunities for brands and marketers."
    - ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    US
  4. Home Buying Process - US - May 2019

    "Nearly two thirds of US consumers own single-family homes, and just more than half of home buyers are going through the buying process for the first time. Most consumers visited between 1-5 homes in person, but could be “visiting” hundreds more online. With the advent of online home searches, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2019
    US
  5. Consumer Perception of Canadian Financial Brands - Canada - May 2019

    “A vast majority of Canadians prefer a Canadian financial institution with local branches, evidence that globalization has not really made an impact on Canadian consumer banking.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report looks at the following areas:

    • Brand awareness of big banks ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2019
    Canada
  6. Investment Trends - US - April 2019

    "The FinTech revolution has borne a stable of robo-advisor and other self-service investment options for the average consumer, and brought with it tools and products that were previously only accessible for wealthy investors at traditional institutions. But while consumers now have greater ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2019
    US
  7. P & C Insurance - Canada - April 2019

    “As smart home features become more sophisticated and inter-connected, home insurance companies and consumers benefit though fewer claims and lower prices respectively.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report looks at the following areas:

    • Around three in four Canadians have ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    April 2019
    Canada
  8. Financial Bundling and Product Switching in Banking - Canada - March 2019

    “Boosting multiple product ownership is a double powered engine for financial institutions as it increases profitability through wallet share and also builds loyalty by discouraging attrition.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report looks at the following areas:

    • TD and RBC are ...

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    US $2,808.06 (Excl.Tax)
    Consumer Report
    March 2019
    Canada
  9. Hispanics and the Banking Experience - US - March 2019

    "As payment cards and banking apps are becoming the main ways in which Hispanics interact with their banks, the nature of customer touchpoints are shifting away from bank branches. For banks to drive longer-term loyalty, it is important they find ways to generate a desire for in-person ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2019
    US
  10. Black Consumers and the Banking Experience - US - March 2019

    "The majority of Black consumers have at least one bank account, but the share is slightly lower than the general market. Black consumers are satisfied with their bank, which is rooted in the anytime, anywhere customer service they receive plus tools to help them manage their money. Customer ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2019
    US
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