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North America Market Research

Mintel provide a range of market reports for North America, across a number of industries and sectors. Available reports can include:

Market Data Reports for North America

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in North America. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for North America.

Consumer Research Reports for North America

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in North America. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. News Media - US - July 2019

    "News media is an integral component of everyday life for most consumers. A lack of trust and a plethora of options have made it difficult for the average news consumer to figure out what is real and whom to trust in a continuously fragmenting market. As news media becomes more personality driven ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  2. Digital Trends - Asian Consumers - US - May 2019

    "Although the Asian American population is small, it is incredibly influential to the development of emerging tech trends in the US. A mobile-first strategy and smart home integration will be important to reaching this tech-savvy group as they look to connect to their domestic and international ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2019
    US
  3. Hispanics' Attitudes Toward Advertising - US - April 2019

    "The fast-growing US Hispanic population has reached 59.9 million and counting, or just over 18% of US consumers. With this group expected to increase significantly in both number and buying power in the years to come, it’s a critical audience for marketers to reach. Still, like the average ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    April 2019
    US
  4. Digital Trends (Consumer) - US - April 2019

    "Consumers have accepted the vital role that technology plays in their daily lives. Media preferences dictate how new technology is used and where people spend most of their time online. New software will likely focus on speed and reliability rather than “wow” factor to sustain long-term ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    April 2019
    US
  5. Attitudes Toward Gaming - US - March 2019

    "The prominence of gaming in pop culture cannot be dismissed or ignored. Gaming is competing with music, TV, and movies in the media landscape – and among a substantial audience, it’s winning. Video game streamers, eSports, and competitive mobile gaming have all changed what opportunities are ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2019
    US
  6. Beauty Influencers - US - February 2019

    "The power of beauty influencer marketing continues to grow, with women flocking to social media for tutorials and product reviews. Most women follow beauty influencers to learn more about trends, and the use of influencers can shorten the learning curve while minimizing the risk often associated ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    February 2019
    US
  7. Movie Theaters - US - December 2018

    "Despite increasing competition from new media, there is still consistent interest in movie theaters. Investments in premium formats, foodservice offerings, and loyalty programs are helping to match shifting consumer attitudes and expectations for what a movie theater experience should be. Avid ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2018
    US
  8. Character Merchandising - US - November 2018

    "Licensed merchandise is big business, valued at $111.4 billion, and character merchandise represents the lion’s share (12.1%) of it. Blockbuster movies, TV shows, and other forms of media content all drive enormous demand for character merchandise, but the industry needs to look for new avenues ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2018
    US
  9. Digital Video - US - November 2018

    "As new players enter the streaming market and established names invest in unique consumer experiences, digital video platforms are staking their claim in a crowded media landscape. The domination of a few key players and increasing consumer interest have bolstered revenue, but made it difficult ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2018
    US
  10. Pay TV - US - November 2018

    "Television is an essential element of nearly all US homes. The pay TV industry is going through a period of rapid change, with traditional cable and satellite companies now competing for market share against a host of new streaming contenders. During this transformation, corporations and ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2018
    US
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