North America Market Research

“Establishing food-led drinking occasions for beer, specifically by promoting the pairing as a part of a regular meal, may be a route for beer brands to increase usage. Keeping the spotlight on everyday/regular foods will deter beer-food pairings from competing directly against wine-food pairings, ...

“Coffee house and donut shop consumers say they are worried about the lack of healthy options and the high caffeine content of their beverages. Operators can do a better job of providing a wider variety of foods that their consumers define as healthy and offering beverages with different levels of ...

“Hispanics have so many options to choose from when deciding which alcoholic beverages to purchase. They decide based on the occasion and the people that they will be with. However, it is seldom that they purchase something they are not familiar with. Bars and restaurants are ideal settings to ...

“Sales in the RTD alcoholic beverage category will grow for the foreseeable future, but this category has a history of up-and-down performances, from the heyday of the launch of wine coolers to the growth of alcopops and flavored alcoholic beverages, and the accompanying demise between the ...

“Juice as a liquid snack can be leveraged within this growing meal occasion. Its liquid form makes it an easy to consume, easy to carry way of getting vital nutrients or other specific functional benefits.”
– Jason Praw, Head of Canadian Research

“With flavored vodkas reaching a virtual saturation point, the time could be right for the addition of unique flavors into other white spirits.”
– William Roberts, Jr., Senior Food and Drink Analyst

“Store brands must do a better job of distinguishing between their value and premium tiers to attract the right customers to the right products.”– Amy Kraushaar, US Category Manager, Food & Drink and Foodservice