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North America Market Research

Mintel provide a range of market reports for North America, across a number of industries and sectors. Available reports can include:

Market Data Reports for North America

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in North America. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for North America.

Consumer Research Reports for North America

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in North America. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. How Social Media and Product Reviews Impact Online Shopping - US - November 2018

    "Online purchasing decisions can be swayed by social media posts or the quality and tone of product reviews. Because consumers can’t see or feel products before buying online, they are looking to social media and product reviews to learn more about products, shape opinions, and determine whether ...

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    US $4,163.90 (Excl.Tax)
    Consumer Report
    November 2018
    US
  2. Exercise Trends - US - November 2018

    "The majority of US adults are exercising, but not with strong intensity. The strong association between exercise and health is expected, though emotional benefits including positivity also align with being active. Since the majority of consumers are working out at home, fitness equipment brands ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2018
    US
  3. Digital Video - US - November 2018

    "As new players enter the streaming market and established names invest in unique consumer experiences, digital video platforms are staking their claim in a crowded media landscape. The domination of a few key players and increasing consumer interest have bolstered revenue, but made it difficult ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2018
    US
  4. Healthy Lifestyles - US - November 2018

    "Although nearly nine in 10 Americans feel they lead at least “somewhat healthy” lifestyles, self-perceptions do not always align with reality. A positive assessment doesn’t mean that people are not looking for improvement. In fact, one third say they are actively trying to improve their health by ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2018
    US
  5. Cooking Enthusiasts - US - October 2018

    "The share of the population identified as Cooking Enthusiasts has remained stable over the last three years, providing a solid base of consumers who cook at home regularly and enjoy it. However, enthusiasm among other segments is on the decline, as less of the population is defined as Conflicted ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  6. Streaming Audio - US - October 2018

    “The competitive landscape for streaming audio is fairly level in terms of service offerings, but a few standouts have dominated through partnerships with other services and easy access to extensive libraries. Paid streaming apps likely find that their biggest competition is the free version they ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  7. Fragrances - US - September 2018

    "After several years of lackluster sales performance, the US fragrance market continues to see sales slip. Cross-category competition and disengagement among key demographics have hindered category growth. In spite of category challenges, there are pockets of growth in e-commerce fragrance brands, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    US
  8. Hispanic Cooking Enthusiasts - US - September 2018

    "Hispanics over index for enthusiasm toward cooking. Their enthusiasm is not only reflected in the time they spend in the kitchen, but in how they choose to spend that time and who they cook for. Their cooking approach is continually evolving and influenced by people close to them, as well as ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    US
  9. Marketing to Moms - Canada - September 2018

    "Canadian moms pride themselves on being reliable (74%) and see themselves as being more successful than a ‘typical’ mom in terms of managing stress and time. Having said this, guilt looms when allowing time for themselves. Moms are reliant on other moms as a key resource contributing to their ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    Canada
  10. Digital Trends (Hardware) - US - September 2018

    "In the modern tech market, efficient devices are expected and consumers are increasingly looking for connection between devices to contribute to a cohesive experience. Hesitation toward new, unproven technology has hindered growth in emerging categories, but advancements in displays and voice ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    US
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