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North America Market Research

Mintel provide a range of market reports for North America, across a number of industries and sectors. Available reports can include:

Market Data Reports for North America

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in North America. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for North America.

Consumer Research Reports for North America

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in North America. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Fragrances - US - September 2018

    "After several years of lackluster sales performance, the US fragrance market continues to see sales slip. Cross-category competition and disengagement among key demographics have hindered category growth. In spite of category challenges, there are pockets of growth in e-commerce fragrance brands, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    US
  2. Hispanic Cooking Enthusiasts - US - September 2018

    "Hispanics over index for enthusiasm toward cooking. Their enthusiasm is not only reflected in the time they spend in the kitchen, but in how they choose to spend that time and who they cook for. Their cooking approach is continually evolving and influenced by people close to them, as well as ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    US
  3. Marketing to Moms - Canada - September 2018

    "Canadian moms pride themselves on being reliable (74%) and see themselves as being more successful than a ‘typical’ mom in terms of managing stress and time. Having said this, guilt looms when allowing time for themselves. Moms are reliant on other moms as a key resource contributing to their ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    Canada
  4. Digital Trends (Hardware) - US - September 2018

    "In the modern tech market, efficient devices are expected and consumers are increasingly looking for connection between devices to contribute to a cohesive experience. Hesitation toward new, unproven technology has hindered growth in emerging categories, but advancements in displays and voice ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    US
  5. Lifestyles of Rural Americans - US - August 2018

    "In some ways the internet has brought urban, suburban, and rural residents closer together, giving Americans across the country access to the same hub of information. Even so, differences remain between these groups. Rural Americans have a different demographic make-up, less access to retail and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  6. Cause Marketing - US - August 2018

    "As Americans express frustration in government institutions’ ability to take action quickly, citizens are increasingly turning to charitable organizations to facilitate aid for those in need. This creates an environment in which corporations can use their cause marketing initiatives to build ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  7. Digital Advertising - Canada - August 2018

    "The vast majority of Canadian consumers regularly view digital ads, whether via a computer, mobile device and/or news feed. Additionally, most consumers are also exposed to digital ads on a daily basis. Although most see digital ads frequently, frustration and avoidance of such ads is prominent ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    Canada
  8. Gambling and Sports Betting - US - August 2018

    "Although they have been growing steadily, the gambling and sports betting markets have the potential to bust out in the coming years. Sports betting markets are expected to open up significantly on the heels of a monumental Supreme Court decision allowing states to regulate this market. Still, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  9. Frequent Travel Programs - US - July 2018

    "A strong economy encourages people to spend on travel. With many tools available to help consumers find the lowest prices, travel providers lean on their loyalty programs to build crucial brand loyalty. These programs must innovate in order to maximize their effectiveness in the face of changing ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
  10. Consumers and the Economic Outlook - US - July 2018

    "Consumers remain confident in their financial health and anticipate little change in the coming year, resulting in stable patterns of financial opinions and behaviors. Consumers hope to save for the future while also maintaining spending levels that accommodate their current lifestyle. This ...

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    US $2,500.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
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