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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360Ëš view of the business environment in one of the most commercially important regions of the world.

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No. of reports 11 of 103
  1. Casino and Casino-style Gambling - US - June 2014

    • Consumer Report
    • June 2014
    • US

    “The casino market is unique in that most consumers have visited a casino in the past, even though four in 10 expect to lose when they gamble. The excitement of the environment, the possibility of winning, and the ancillary offerings create an alluring alternative to most ...

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  2. Seasonal Vacation Trends - US - June 2014

    • Consumer Report
    • June 2014
    • US

    “The explosive growth of peer-to-peer sites for renting or sharing homes, cars, and even meals has shaken up the hospitality industry, as hoteliers look over their shoulder at services such as Airbnb, HomeAway, HomeExchange, and Couchsurfing. While peer-to-peer services will ...

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  3. Activities of Toddlers and Pre-schoolers - US - May 2014

    • Consumer Report
    • May 2014
    • US

    “Parents are keeping their 2-5-year-olds entertained through traditional activities like reading and physically active play. Traditional gender roles influence the way that moms and dads interact with their children. Moms are more likely to shop with kids and try to play ...

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  4. Traditional Toys and Games - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “Shoppers are looking beyond price and are willing to pay a slight premium in exchange for quality and a great toy-shopping experience. Toy buyers’ pre-planning stage, an essential part of shoppers’ path to purchase, is an important opportunity to actively engage children and ...

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  5. Television and Online Video Ads - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “The television ad industry is quietly being reshaped to include superior audience metrics, to provide addressable ads, and to escape from DVR-based fast-forwarding.”

    – Billy Hulkower, Senior Analyst, Technology and Media

    Some questions answered in this report include:

    • Is the DVR ...
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  6. The Shopping Experience of Hispanic Consumers - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “When Hispanics find a good deal, regardless of their age, income, or level of acculturation, they are eager to tell their families and friends about it. Retailers who can identify the needs of this segment and act accordingly may be able to count on Hispanic consumers as ...

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  7. Grilling and Barbecuing - US - March 2014

    • Consumer Report
    • March 2014
    • US

    “The grilling category is unique in that, for many adults, it is strongly associated with positive memories and emotions of cookouts past. Those who purchase a grill are not just buying an appliance upon which they can prepare food; they are buying it for the experiences they ...

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  8. Lawn and Garden - US - February 2014

    • Consumer Report
    • February 2014
    • US

    “Technology is gaining importance in the lawn and garden sector, and is particularly attractive to urban dwellers. Brands must overcome consumers’ frustrations in their inability to make ‘major’ changes to the lawn/gardening space of their rental properties.”

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  9. Food Storage - US - February 2014

    • Consumer Report
    • February 2014
    • US

    "While expected to grow, the market facees some challenges. Companies and brands will have to continue exploring innovation opportunities to accelerate market growth and stave off competition from private label, as well as better engage the growing Hispanic population."

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  10. The Arts and Crafts Consumer - US - January 2014

    • Consumer Report
    • January 2014
    • US

    “Parents, younger men, and unskilled crafters are examples of new arts and crafts audiences. Marketers can engage with and increase their share of consumers by understanding the specific needs of these individuals.” – Fiona O’Donnell, Senior Lifestyles & Leisure Analyst

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No. of reports 11 of 103