Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360Ëš view of the business environment in one of the most commercially important regions of the world.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 1 of 119
  1. Feeding the Family - US - March 2020

    • Consumer Report
    • March 2020
    • US

    "Providing meals for the family is an everyday job for parents; 98% say they are responsible for preparing at least some, if not most, of the meals the family eats. Parents want to provide healthy, satisfying meals while also ensuring maximum enjoyment for all family members."
    - ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
  2. Kids' Impact on Household Decisions - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "About 30% of households in the US include children, but as families typically spend more than other groups on food, clothing and many other types of goods, their significance far outweighs their numbers. Beyond increased spend, these younger households also drive consumer ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
  3. Family Vacations - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Parents of children under the age of 18 in the household want both escape and enrichment from their vacations. Families feel economically secure enough to spend money on vacations, though parents feel their ability to take vacation is constrained by their work schedules. As ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
  4. Marketing to Black Moms - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "Black moms accept primary responsibility for all aspects of their children’s lives – from household management to their education and entertainment. She is the breadwinner in her home out of necessity, and the sacrifices she makes now drive her to redirect her dreams toward ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
  5. Marketing to Hispanic Moms - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "Compared to all US women, Hispanic women are more likely to be moms, making their current impact on household purchasing disproportionately stronger than their population share would indicate. Meanwhile, Hispanic moms are raising almost one in four US children, which means ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
  6. Marketing to Millennials - Canada - August 2019

    • Consumer Report
    • August 2019
    • Canada

    "At 25-42, most Millennials have aged out of the stereotypical early 20’s lazy and entitled image that has defined them for so long. Millennials are financially minded and transitioning into adulthood with more than half now responsible for others as spouses and parents. The ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
  7. Family Entertainment - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "Parents look to balance screen time with outside play to keep themselves sane and their kids entertained. They are looking to share familiar experiences with their kids in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
  8. Teen Trends - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "Although they represent a small share of the population and spending power, teens continue to dictate where the US market is going and how it will look in the future. Parents still have a significant amount of power over teens and their choices, but teens are asserting their ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
  9. Holiday Travel - US - May 2019

    • Consumer Report
    • May 2019
    • US

    "Seven in 10 Americans travel during the summer or winter holidays. These trips have varied methods and motivations, whether it is a family piling into the car to visit Grandma at Christmas or married retirees taking a long summer vacation to Hawaii. However, travelers’ ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
  10. Parents' Online Shopping Habits - US - April 2019

    • Consumer Report
    • April 2019
    • US

    "Parents are active online shoppers and their varied needs cause them to shop a variety of items and retailers. However, that doesn’t mean hesitation to buy online is non-existent and some parents require convincing to shop for more than just replacement or restock items and to ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
No. of reports 1 of 119