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North America Market Research

Mintel provide a range of market reports for North America, across a number of industries and sectors. Available reports can include:

Market Data Reports for North America

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in North America. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for North America.

Consumer Research Reports for North America

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in North America. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Kids as Influencers - US - March 2016

    "35 million US households include children younger than 18. The majority are headed by a married couple. Parenting trends allow for kids to have significant influence on household decisions – including purchases for the child individually as well as those for the whole family."

    - Lauren Bonetto, 

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2016
    US
  2. Seasonal Vacation Trends - US - February 2016

    "The leisure travel industry is in an upswing. Parents of children under 18 years are heavy travelers, especially in the summer when a majority of them take at least one vacation. Winter is the least common season for vacation travel but also when there is disparity between vacations planned and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2016
    US
  3. Family Entertainment - US - January 2016

    "Preliminary 2014 data suggests that the number of births ticked upward for the first time since 2007. Though the increase was small it effectively ended a three-year streak of birth rates at historic lows. There is a possibility that the increase is the initiation of a “baby bounce,” or an ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2016
    US
  4. Attitudes towards Higher Education - US - December 2015

    "A college degree is still largely viewed as a necessity for a successful career and as a source of greater job security. However, the cost, lack of flexibility, and lengthy time commitment have some adults looking for alternatives to a traditional education."

    - Lauren Bonetto, Lifestyles & Leisure ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2015
    US
  5. Marketing to Asian Moms - US - September 2015

    "Asian moms are a diverse group, originating from many countries, speaking many languages, and encompassing a wide range of economic and cultural backgrounds. On average though, they are highly educated, with high-household incomes and high expectations for their children’s futures. This ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2015
    US
  6. Marketing to Moms - US - September 2015

    ""Less pressure to settle down and have children early in life means more women are having kids on their own terms – which often means fewer children, later in life. While modern women have more choices than ever before, they also face greater expectations. Even though moms are increasingly ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2015
    US
  7. Marketing to Hispanic Moms - US - September 2015

    "Hispanic moms are devoted to their families and their homes. Their children are at the center of their worlds and they want to please them, having their preferences in mind when deciding what to buy. They want to support their children however they can and have high expectations about their ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2015
    US
  8. On-premise Alcohol Trends - US - May 2015

    “Millennials offer an opportunity for restaurants to cater to their unique tastes and desires. Operators that offer distinct drinks such as specialty cocktails and restaurants’ own brand of alcohol can help create the quality dining experience this group desires.''

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2015
    US
  9. Marketing to Teens - US - May 2015

    “The teen years are a unique middle ground; teen consumers are not quite children, not quite adults. A big part of being ‘not quite an adult’ is that teens rely heavily on their parents to buy things for them. This means that brands often have to gain the approval of both teens and their parents.”

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2015
    US
  10. Marketing to Kids - US - April 2015

    "Today's kids are the true digital natives; they do not remember a time without smartphones and constant connectivity. Modern kids can be difficult to impress and even more difficult to captivate."

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2015
    US
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