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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360Ëš view of the business environment in one of the most commercially important regions of the world.

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No. of reports 1 of 18
  1. Marketing to Baby Boomers - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “Boomers face a host of financial challenges as they near retirement, which these may cause them to postpone as they build up funds. Boomers are using their resources to care for aging parents and adult children. Increases in human longevity necessitate greater funds to prevent ...

    US $4,395.01 (Excl.Tax)
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  2. Marketing to Teens - US - November 2012

    • Consumer Report
    • November 2012
    • US

    “Expecting to catch any significant volume of time from a teen is unrealistic as they bounce between media, and as a result companies that recognize and embrace the transient nature of teens’ attention will be best placed to engage with this audience. However, at the same time, ...

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  3. Shopping for Plus Size Teens' and Women's Clothing - US - November 2012

    • Consumer Report
    • November 2012
    • US

    “The plus size teens’ and women’s clothing market will continue to be a significant part of the overall clothing market, due to the sheer number of obese and overweight women and teenage girls. However, there are fewer choices for clothing in this category compared to those in ...

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  4. Console Gaming - US - October 2012

    • Consumer Report
    • October 2012
    • US

    “Console gaming is at a crossroads. The first of the next-generation consoles, the Wii U, enters a very different marketplace this November than the Wii did when it was first introduced in November 2006. Gamers not only can play console and PC games, they can play games on ...

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  5. Marketing to Kids - US - October 2012

    • Consumer Report
    • October 2012
    • US

    “The primary concern for any marketer targeting kids is that they do not inadvertently offend parents or children’s advocacy groups with cleverly designed campaigns that may be deemed ‘too effective’ or exploitative of impressionable kids—particularly for products that are not ...

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  6. Personal Care Consumer Report - US - September 2012

    • Consumer Report
    • September 2012
    • US

    “Beauty and personal care products are present in almost every household, creating a diverse consumer base with different needs and expectations. However, consumer categories are shifting and brands can no longer rely on past niche markets. Rather, younger women are seeking ...

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  7. OTC Pediatrics - US - August 2012

    • Consumer Report
    • August 2012
    • US

    The OTC pediatrics category has estimated total U.S. 2012 sales of $1.4 billion with an increase of 7.5% versus a year ago. As impressive at that figure is, it would undoubtedly be even larger if not for a number of recalls in recent years from high-profile companies such as ...

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  8. Marketing to Millennials - US - August 2012

    • Consumer Report
    • August 2012
    • US

    Millennials are taking increasingly prominent roles as consumers and in the workforce, and in so doing have captured the attention of retailers, employers and government officials who are growing more cognizant of these young consumers’ preferences and overall market potential. ...

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  9. Baby Food and Drink - US - June 2012

    • Consumer Report
    • June 2012
    • US

    The $5.4 billion baby food and drink category has been steadily declining during and after the recent recession, experiencing a dollar sales drop of 10.3% between 2007 and 2011. Consumer frugality has led many to breastfeeding and feeding their babies and toddlers adult food or ...

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  10. Marketing to Multicultural Young Adults - US - May 2012

    • Consumer Report
    • May 2012
    • US

    This report examines the dynamic, multicultural young adult population, offering insights into their priorities, interests, hobbies and activities. Given that this generation is at the forefront of digital connectivity, focus is given to their ownership, use of and attitudes ...

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No. of reports 1 of 18