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North America Market Research

Mintel provide a range of market reports for North America, across a number of industries and sectors. Available reports can include:

Market Data Reports for North America

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in North America. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for North America.

Consumer Research Reports for North America

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in North America. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Teen Trends - US - June 2019

    "Although they represent a small share of the population and spending power, teens continue to dictate where the US market is going and how it will look in the future. Parents still have a significant amount of power over teens and their choices, but teens are asserting their independence now more ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    US
  2. Marketing to Millennials - US - June 2019

    "There are currently about 80 million Millennial consumers aged 25-42 in the US. Finances top their list of concerns and many are working to pay off student loans and credit card debt. Nevertheless, they are reaching the milestones of adulthood; most are married, the majority have children and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    US
  3. Marketing to Hispanic Millennials - US - June 2019

    "Brands need to harness Hispanic Millennials’ influence because they represent one in four US Hispanics and one in five US Millennials. Considering these numbers, they are likely part of most brands’ target market. Hispanic Millennials believe in hard work and feel that their efforts will ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    US
  4. Marketing to Black Millennials - US - June 2019

    "Black Millennials have high expectations for their future and want to achieve their version of the American Dream – family, faith and a comfortable life. This generation believes in their ability to be successful – one day, but works just to maintain their current situation. Black Millennials ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    US
  5. Digital Trends - Asian Consumers - US - May 2019

    "Although the Asian American population is small, it is incredibly influential to the development of emerging tech trends in the US. A mobile-first strategy and smart home integration will be important to reaching this tech-savvy group as they look to connect to their domestic and international ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2019
    US
  6. Gen Z Beauty Consumer - US - May 2019

    "Generation Z consists of an array of young consumers at different stages in life. This diverse age range can be a challenge for brands as some Gen Zs are completely dependent on their parents, while others are branching out on their own for the first time. Regardless of age, these consumers are ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2019
    US
  7. American Lifestyles: Implications of Being On Display - US - April 2019

    “Consumers have the option to switch off and disconnect from social media and online chatter by simply putting down their phones. Brands, however, don’t have this luxury. With an emphasis on transparency, consumers want to know exactly what they’re buying – from the provenance of the ingredients, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2019
    US
  8. Canadian Lifestyles: The Cost of Convenience - Canada - April 2019

    “Canadians are approaching spending a little more conservatively, meaning consumers will need more to ‘sweeten the pot’. For companies, a slowing economy also means that supporting margins will be a priority for companies. Moving into 2019, being mindful that ‘value is in the eye of the beholder’ ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2019
    Canada
  9. Digital Trends (Consumer) - US - April 2019

    "Consumers have accepted the vital role that technology plays in their daily lives. Media preferences dictate how new technology is used and where people spend most of their time online. New software will likely focus on speed and reliability rather than “wow” factor to sustain long-term ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2019
    US
  10. Attitudes Toward Gaming - US - March 2019

    "The prominence of gaming in pop culture cannot be dismissed or ignored. Gaming is competing with music, TV, and movies in the media landscape – and among a substantial audience, it’s winning. Video game streamers, eSports, and competitive mobile gaming have all changed what opportunities are ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2019
    US
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