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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360Ëš view of the business environment in one of the most commercially important regions of the world.

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No. of reports 1 of 17
  1. Tea and Coffee - Canada - September 2014

    • Consumer Report
    • September 2014
    • Canada

    “Appealing to older coffee drinkers, for example via pods/capsules which use intense roasts, could help to tap into this flavour interest in a more targeted manner.”
    – Andrew Zmijak , Consumer Behaviour Research Analyst

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  2. Life Insurance - Canada - September 2014

    • Consumer Report
    • September 2014
    • Canada

    “Greater clarity in their policies, an easy application process, hassle-free payouts to beneficiaries and more disclosure around the compensation model of insurance agents are all steps that the industry could work on to increase trust levels.”
    - Sanjay Sharma, Senior Financial ...

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  3. Marketing to Moms - Canada - September 2014

    • Consumer Report
    • September 2014
    • Canada

    “Providing greater incentives for ‘liking’ a brand like contest entries, free sample products, the ability to be among the first to try new products or the ability to provide feedback, may help to develop brand engagement.”

    – Jason Praw, Senior Lifestyle Analyst

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  4. Yogurt and Yogurt Drinks - Canada - August 2014

    • Consumer Report
    • August 2014
    • Canada

    "One in five yogurt buyers currently consume yogurt or yogurt drinks on the go to work/school. Further introductions of pouches, tubes and spill-proof packaging could boost usage on these occasions by appealing to children and adults alike."

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  5. Leisure Time - Canada - August 2014

    • Consumer Report
    • August 2014
    • Canada

    "With the aging population correlating with an expected increase in smartphone and tablet usage over the next decade, leisure operators should be exploring ways of engaging older consumers with apps and online tools."

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  6. Retirement Planning - Canada - August 2014

    • Consumer Report
    • August 2014
    • Canada

    "The financial industry needs to go beyond projecting retirement dollar amounts and offer solutions that include effective decumulation strategies and more customized long-term insurance products that are aligned to government health care coverage."

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  7. Carbonated Soft Drinks - Canada - July 2014

    • Consumer Report
    • July 2014
    • Canada

    "Natural sweeteners such as stevia may help to reduce these perceptions of artificiality and help to boost consumption among Millennial females."

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  8. Healthy Lifestyles - Canada - July 2014

    • Consumer Report
    • July 2014
    • Canada

    "Providing incentives like free gym trials, more affordable options for wearable tech and athletic gear, and increased well-being education could be avenues for companies and health organizations looking to appeal to less affluent Canadians who would like to lead a healthier ...

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  9. Health Insurance - Canada - July 2014

    • Consumer Report
    • July 2014
    • Canada

    "Leveraging themes of peace of mind and risk avoidance are factors which could boost engagement with the market. The increased use of positive associations such as these could make Canadians think more positively rather than negatively about health insurance."

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  10. Canadian Banks and Credit Unions - January 2014

    • Consumer Report
    • January 2014
    • Canada

    “Canadians are very loyal to their banks, but quite consistently have accounts at other institutions, which indicates that there are opportunities for institutions with the primary relationship to increase cross-sell efforts.” – Susan Menke, Vice President Financial Services

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No. of reports 1 of 17