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North America Market Research

Mintel provide a range of market reports for North America, across a number of industries and sectors. Available reports can include:

Market Data Reports for North America

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in North America. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for North America.

Consumer Research Reports for North America

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in North America. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Hispanics' Content Consumption and Sharing - US - February 2018

    "As the digital divide between Hispanics and the general population closes, the Hispanic population is consuming a vast array of content on a multitude of platforms. TV is still the center of Hispanic households, but online services are successfully complementing traditional media channels by ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
  2. Kids as Influencers - US - February 2018

    "Typically, parents with children under the age of 18 are in their prime earning and spending years, making them a critical audience for brands to win – and kids have an undeniable impact on parents’ spending decisions. As seen in Mintel’s analysis, the nature of this impact does however vary ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
  3. Marketing to Millennials - Canada - January 2018

    "As Millennials grow up, they report a good level of confidence in their ability to take care of themselves, their families and in their parenting skills. Canadian Millennials are highly optimistic about their personal opportunities, yet may lack the financial knowhow to move them forward and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    Canada
  4. Managing Your Health - US - January 2018

    Consumers and brands alike are talking about wellness in the face of an uncertain healthcare market and growing health issues. To bring down healthcare expenses, health management is increasingly placed in the hands of consumers who are turning to a variety of sources to improve their wellbeing ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  5. Marketing to Middle Americans - US - January 2018

    Middle Americans make up nearly half of the population and reflect the average in terms of their household income and level of education. This group is crucial for marketers to understand, given their size, but they can be hard to define because their attitudes and behaviors occupy a middle ground ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  6. Black Consumers' Content Consumption and Sharing - US - January 2018

    "In spite of factors that could limit entertainment options, Black consumers make video content a priority in their leisure time. Although there is interest in sharing thoughts and experiences, consumption of content seems to be a preference over creation. Live TV is a particularly important ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  7. Hispanics and American Culture and Identity - US - January 2018

    "Hispanics will continue to gravitate toward biculturalism. Communications technology such as social media allows US Hispanics to stay connected with family members in other countries. Meanwhile, the sizable and relatively young market creates opportunities in the US for Hispanics to keep their ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  8. The Arts and Crafts Consumer - US - January 2018

    "Participation in the arts and crafts space remains stable. In 2017, many adults participated in at least one type of arts and crafts activity, with painting/drawing/coloring as the most popular type. The market is propelled by young, female crafters who are motivated to make projects for ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  9. Music Concerts and Festivals - US - December 2017

    The concert and music festival industry continues on its upward trajectory, as the number of tickets sold grows, ticket prices increase, and events regularly sell out. The success of the live music industry will likely endure as young adults, a core audience, grow their income and the economy ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
  10. Hispanics and Healthy Lifestyles - US - December 2017

    "In spite of higher overweight and obesity rates, Hispanics have a generally positive outlook on their personal health. Hispanics take pride in their health but are not necessarily willing to make changes to ensure a healthier life. A combination of complacency and confidence could prevent ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
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