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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360Ëš view of the business environment in one of the most commercially important regions of the world.

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No. of reports 1 of 98
  1. Travel Tours and Activities: Incl Impact of COVID-19 - US - April 2020

    • Consumer Report
    • April 2020
    • US

    "The booming tourism industry brought in an estimated $717.4 billion in 2019. However, the COVID-19 pandemic will cause a stark downturn in 2020. To come back from this, tour operators need to tap into the biggest demands of tourists. By reaching them through digital channels ...

    US $4,395.00 (Excl.Tax)
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  2. Travel Booking - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "With travel continuing to be popular, the travel arrangement and reservations industry hit nearly $56 billion in revenue in 2019. Travel is an important component of leisure spending and is forecast for further growth; however, aggregators that facilitate search and booking ...

    US $4,395.00 (Excl.Tax)
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  3. Innovations in Travel - Canada - January 2020

    • Consumer Report
    • January 2020
    • Canada

    "The majority of Canadians have taken a leisure trip in the past year, with non-US international travel a healthy segment in the category. Consumer sentiment aligns with this narrative with many citing a preference for international trips as opposed to domestic destinations. ...

    US $4,395.00 (Excl.Tax)
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  4. Family Vacations - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Parents of children under the age of 18 in the household want both escape and enrichment from their vacations. Families feel economically secure enough to spend money on vacations, though parents feel their ability to take vacation is constrained by their work schedules. As ...

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  5. Cruises - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "In 2018, the global cruise industry earned an estimated $4.56 billion (a 4.6% increase over 2017) and carried an estimated 26 million annualized passengers. River cruising has become more popular over the last few years. It is poised to become even more popular as travelers ...

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  6. Travel Tech - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "People love travel, and they love technology. When the two meet, the smartphone reigns as the primary device used while traveling. Tech is used to both solve travel issues and alleviate boredom, but advancement in adaptation is tempered by skepticism. Brands will have to meet ...

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  7. Active Outdoor Enthusiasts - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "The outdoor recreation market is populated by a large, stable group of dedicated outdoor enthusiasts who tie their identities to their favorite outdoor activities. Consumers have a tendency to gravitate toward the familiar, making family, friends and even influencers important ...

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  8. Hotel Alternatives - US - July 2019

    • Consumer Report
    • July 2019
    • US

    "The number of non-hotel lodging choices available to travelers has exploded in the last decade, becoming a categorical juggernaut in the travel industry. Younger, more experience-minded travelers jumped on early, and in fact remain hotel alternatives’ strongest supporters. ...

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  9. Hotels - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "The hotel market is strong, estimated to garner $265.8 billion in revenue in 2019, and showing strong numbers in occupancy rate, average daily rate (ADR) and revenue per available room (RevPAR). Travelers feel that hotels are a vital part of vacations, and with brands ...

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  10. The Experiential Traveller - Canada - May 2019

    • Consumer Report
    • May 2019
    • Canada

    "Canadians are savvy leisure travellers, with the majority having taken an overnight leisure trip in the past year. Most consumers have eaten at a local restaurant in the past year, which ranks as a top travel priority. Travel influencers revolve around exploring new places, ...

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No. of reports 1 of 98