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North America Market Research

Mintel provide a range of market reports for North America, across a number of industries and sectors. Available reports can include:

Market Data Reports for North America

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in North America. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for North America.

Consumer Research Reports for North America

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in North America. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Beauty Influencers - US - February 2019

    "The power of beauty influencer marketing continues to grow, with women flocking to social media for tutorials and product reviews. Most women follow beauty influencers to learn more about trends, and the use of influencers can shorten the learning curve while minimizing the risk often associated ...

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    US $4,163.90 (Excl.Tax)
    Consumer Report
    February 2019
    US
  2. Families and Technology - US - February 2019

    "Mobile devices and digital platforms have significantly impacted the lives of kids, teens, and parents. Parents are divided on whether this impact is a good thing. They worry about people who may present a threat to their kids online and take varying measures to monitor and control their kids’ ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    US
  3. Senior Lifestyles - Canada - January 2019

    "Knowing that seniors are the fastest growing segment of the population makes them intuitively an increasingly important segment for marketers to pay attention to. Seniors are bucking stereotypical images and increasingly showing an interest in following their passions and dropping the sentiment ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2019
    Canada
  4. Family Car Buying - Canada - December 2018

    "Most Canadians planning on purchasing a vehicle in the next three years are considering sedans or SUVs (Sports Utility Vehicles). Parents in particular are more likely to consider SUVs, minivans, wagons/hatchbacks and full-size vans, which are typically synonymous with ‘family vehicles’. ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2018
    Canada
  5. Marketing to Black Moms - US - November 2018

    "Black moms’ lives are totally consumed with taking care of their children, making most decisions regarding their lives on her own. She looks to technology to help her feel organized, reduce her “mommy load,” and maximize her budget. Her dreams lead with spending more time with her kids, followed ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2018
    US
  6. Marketing to Moms - US - October 2018

    "The competition among brands to get moms’ attention is fierce. Only a small share of moms say they have the money to pay for everything their kids want to do, meaning brands have to put in a lot of effort to make it to the top of moms’ list. One way brands can provide moms more value is by ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  7. Marketing to Millennials - US - June 2018

    Millennials are the largest generational group in the US and as they age they are only becoming a more important part of the consumer economy. Millennials are growing their incomes and entering new markets as they buy homes and start families. Marketers interested in reaching this group will need ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    US
  8. Marketing to the iGeneration - US - May 2018

    Aged 11-23 in 2018, the iGeneration is the generational group that follows Millennials. Also referred to as Gen Z, to Millennials’ Gen Y, the iGeneration is starting to take Millennials’ place in the desirable 18-34 demographic, and marketers are investing in building relationships with this ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    US
  9. Marketing to Young Adults - Canada - April 2018

    "The young adult demographic is a unique group of consumers who present a potentially long-term benefit for brands. They are transitioning from childhood to adulthood, while planning out their career and life goals. The opportunity for brands is to establish a relationship with these consumers ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2018
    Canada
  10. Children and Health - US - February 2018

    "Illness is prevalent among children, as 97% of children younger than 12 experienced some type of illness symptom in the past year. Their weaker immune system combined with opportunities for interaction and germ spreading makes them especially susceptible to illness. The OTC (over-the-counter) ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
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