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North America Market Research

Mintel provide a range of market reports for North America, across a number of industries and sectors. Available reports can include:

Market Data Reports for North America

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in North America. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for North America.

Consumer Research Reports for North America

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in North America. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Digital Advertising - Canada - August 2018

    "The vast majority of Canadian consumers regularly view digital ads, whether via a computer, mobile device and/or news feed. Additionally, most consumers are also exposed to digital ads on a daily basis. Although most see digital ads frequently, frustration and avoidance of such ads is prominent ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    Canada
  2. Digital Advertising - US - August 2018

    "Sales of desktop and mobile banner and video ads have grown dramatically over the years, rising from $10.7 billion in 2013 to $39.3 billion in 2017. However, 2018 is the last year in which sales growth is expected to remain around or exceed 20%. This is likely because access to WiFi and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  3. Connected Living - Smart Home and Integrated Devices - Canada - July 2018

    "The majority of Canadian consumers are interested in making their home more ‘connected’ by using smart devices. The growing desire by the consumer for convenience, knowledge of device/appliance energy consumption, security and energy and money savings will support the progression of the smart ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    Canada
  4. In-car Electronics: Entertainment, Navigation and Audio - Canada - July 2018

    "As the wave of technological advancement and connectivity has made its way into the automotive industry, it is important to take stock of what role they play in the market. From the perspective of automakers, the value of in-car electronics is in their ability to influence purchases – whether to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    Canada
  5. Smart Homes - US - June 2018

    Smart home hardware can be divided into two categories, those that provide convenience (eg thermostats, pet feeders, smart lighting, cleaning robots) and those that provide security (eg alarm systems, smoke and leak detectors). Both segments carry interest in ownership among the majority of the US ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    US
  6. Attitudes toward Gaming - US - June 2018

    "While video games may serve the simple purpose of casual entertainment for most, a smaller share of dedicated gamers care a great deal about what they play. The casual nature of mobile gaming can appeal to a wider net of people, but console and computer gamers will drive trends and advancements ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    US
  7. Mobile Network Providers - US - May 2018

    Wireless service marketing is challenging given that penetration is virtually universal and that the majority of subscribers are not interested in changing service. With limited opportunities for adding new subscribers and difficulty in poaching existing ones, focusing on increasing average ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    US
  8. Mobile Apps - Canada - May 2018

    As mobile devices become more and more important to consumers, it’s the apps that have been at the root of the user experience. These software applications allow users to do everything from chatting with friends and ordering cabs, to paying bills and playing video games. Today, there are literally ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    Canada
  9. Black Consumers and Social Media - US - May 2018

    Nearly all Black consumers use social media to be entertained and connected to their family and friends anytime and anywhere. Social media exposes Black consumers to new ideas and information while simultaneously serving as a public platform to create and maintain agency over their identity and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    US
  10. Social Media Trends - Canada - May 2018

    Canadians are active social media users with the majority of consumers visiting certain platforms on a daily and weekly basis, with Facebook and YouTube driving much of the social media activity. A notable share of consumers have utilized social media to access discounts and special offers, and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    Canada
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