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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360Ëš view of the business environment in one of the most commercially important regions of the world.

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No. of reports 1 of 129
  1. Affluent Investing: Incl Impact of COVID-19 - Canada - April 2020

    • Consumer Report
    • April 2020
    • Canada

    “In the short-term, affluent consumer preferences shift to safer fixed income investments such as bonds, savings accounts and GICs. But in the middle to longer-term, relatively normal levels expected to resume, potential with an increase in use of financial advisors as affluent ...

    US $4,395.00 (Excl.Tax)
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  2. Subscription Media: Incl Impact of COVID-19 - Canada - April 2020

    • Consumer Report
    • April 2020
    • Canada

    “Consumers have become accustomed to streaming services with the majority having some form of subscription media. With millions of Canadians staying home due to the COVID-19 pandemic, many with additional time on their hands and kids at home, will likely sign up for streaming ...

    US $4,395.00 (Excl.Tax)
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  3. Cookware - Canada - April 2020

    • Consumer Report
    • April 2020
    • Canada

    "Canadians are engaged in the kitchen and generally enjoy cooking, though barriers to encourage frequent home cooking persist. Canadians endeavour to create healthy and nutritious meals at home but are looking for ways to make home cooking quicker, often seeking out more ...

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  4. Esports and Gaming - Canada - March 2020

    • Consumer Report
    • March 2020
    • Canada

    "The video game industry has evolved over the decades from a niche subculture to a mainstream hobby. Along the way, some consumers started to seek out ways to watch others play – whether in official esports tournaments or more casual live streams. And many of these viewers also ...

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  5. Life Insurance - Canada - March 2020

    • Consumer Report
    • March 2020
    • Canada

    “Knowledge and trust deficits around life insurance are inhibiting growth in ownership.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report looks at the following areas:

    • Around two in three Canadians have life insurance
    • Cost/affordability and lack of knowledge inhibit ...
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  6. Ride Sharing and Mobility Services - Canada - March 2020

    • Consumer Report
    • March 2020
    • Canada

    "While most consumers utilize public transportation, alternative services such as ride sharing are gaining momentum with usage near that of taxis. Advances in technology have disrupted traditional transportation options including public transportation, taxis, as well as the way ...

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  7. The Ethical Consumer - Canada - February 2020

    • Consumer Report
    • February 2020
    • Canada

    “The bulk of Canadians consider themselves to be conscious shoppers, meaning that brands today must find ways to integrate corporate social responsibility policies as part of their identity. While price and quality continue to be the top factors considered when making ...

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  8. Innovations in Banking - Canada - February 2020

    • Consumer Report
    • February 2020
    • Canada

    “As innovation advances, concerns around security persist. Although these concerns will not hinder the pace of innovation, this might slow adoption levels of new features among older consumers.”

    – Sanjay Sharma, Senior Financial Services Analyst

    This Report looks at the following ...

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  9. Sustainability in Food - Canada - February 2020

    • Consumer Report
    • February 2020
    • Canada

    "A week seemingly doesn’t pass when there isn’t a dire warning about the precarious situation the planet is in and if standard practices aren’t changed how the environment will worsen. Though this is not in debate, how consumers are responding and will respond, is. With respect ...

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  10. Sports Media Consumers - Canada - February 2020

    • Consumer Report
    • February 2020
    • Canada

    "There are few categories in the media industry that can elicit as much passion as professional sports. A cursory glance at a cheering crowd or excited sports bar illustrates how important sports are to consumers. And its role in the media is very important since it is one of ...

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No. of reports 1 of 129