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US Market Research

Mintel provide a range of market reports for US, across a number of industries and sectors. Available reports can include:

Market Data Reports for US

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in US. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for US.

Consumer Research Reports for US

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in US. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Marketing to Kids and Tweens - US - March 2018

    "In order to reach kids and tweens, marketers will likely have to consider strategies that include parents as decision makers, while at the same time appealing to kids. Gaining an understanding of the topics that kids are interested in, and areas where parents are supportive, can help guide brand ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2018
    US
  2. Activities of Kids and Teens - US - March 2018

    For kids, few activities compare to the enjoyment and excitement that the internet, cell phones, and media can provide. The internet, in particular, plays a significant role in the types of activities kids are participating in now, and are interested in doing more of in the future. However, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2018
    US
  3. Hispanics' Content Consumption and Sharing - US - February 2018

    "As the digital divide between Hispanics and the general population closes, the Hispanic population is consuming a vast array of content on a multitude of platforms. TV is still the center of Hispanic households, but online services are successfully complementing traditional media channels by ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
  4. Kids as Influencers - US - February 2018

    "Typically, parents with children under the age of 18 are in their prime earning and spending years, making them a critical audience for brands to win – and kids have an undeniable impact on parents’ spending decisions. As seen in Mintel’s analysis, the nature of this impact does however vary ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
  5. Managing Your Health - US - January 2018

    Consumers and brands alike are talking about wellness in the face of an uncertain healthcare market and growing health issues. To bring down healthcare expenses, health management is increasingly placed in the hands of consumers who are turning to a variety of sources to improve their wellbeing ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  6. Marketing to Middle Americans - US - January 2018

    Middle Americans make up nearly half of the population and reflect the average in terms of their household income and level of education. This group is crucial for marketers to understand, given their size, but they can be hard to define because their attitudes and behaviors occupy a middle ground ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  7. Black Consumers' Content Consumption and Sharing - US - January 2018

    "In spite of factors that could limit entertainment options, Black consumers make video content a priority in their leisure time. Although there is interest in sharing thoughts and experiences, consumption of content seems to be a preference over creation. Live TV is a particularly important ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  8. Hispanics and American Culture and Identity - US - January 2018

    "Hispanics will continue to gravitate toward biculturalism. Communications technology such as social media allows US Hispanics to stay connected with family members in other countries. Meanwhile, the sizable and relatively young market creates opportunities in the US for Hispanics to keep their ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  9. The Arts and Crafts Consumer - US - January 2018

    "Participation in the arts and crafts space remains stable. In 2017, many adults participated in at least one type of arts and crafts activity, with painting/drawing/coloring as the most popular type. The market is propelled by young, female crafters who are motivated to make projects for ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  10. Music Concerts and Festivals - US - December 2017

    The concert and music festival industry continues on its upward trajectory, as the number of tickets sold grows, ticket prices increase, and events regularly sell out. The success of the live music industry will likely endure as young adults, a core audience, grow their income and the economy ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
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