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US Market Research

Mintel provide a range of market reports for US, across a number of industries and sectors. Available reports can include:

Market Data Reports for US

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in US. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for US.

Consumer Research Reports for US

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in US. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Kids as Influencers - US - June 2011

    It is clear that kids influence household purchase decisions, but marketers must tread carefully in how they look to leverage kids’ input. Due to their young age (6-11 years old), consumer watchdog groups and legislators feel it’s their duty to enact safeguards and guidelines regarding marketing ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2011
    US
  2. Marketing to Sports Enthusiasts - US - June 2011

    This report discusses spectatorship of sports, sponsorship of sports, and related marketing activity for professional and collegiate sports in the U.S. Attitudes toward team-branded clothing and fan interaction among fans is also presented.

    Some factors discussed in the report include:

    • Which ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2011
    US
  3. Hispanic Media Consumption - US - June 2011

    This report explores the attitudes and desires of Hispanic media consumers and features an extensive analysis of how they view the portrayal of Hispanics in the media, how they identify with Hispanic culture, and what they like, dislike and crave with regard to content across all media.

    Some key ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2011
    US
  4. Latina Consumer - US - May 2011

    Many English-dominant Latinas who consume mainstream culture still enjoy aspects of their Latino culture. In order to effectively market to Latinas, marketers must recognized that Latinas are a diverse group that come from different countries, socioeconomic groups, and generations, and therefore ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2011
    US
  5. Attitudes Toward In-store Promotion at FDM Outlets - US - May 2011

    For some consumers, interest in promotions is flagging as they are bombarded with digital deals that flood inboxes, coupon websites, and promotions in stores. A January 2011 SymphonyIRI survey reported that in 70% of packaged goods categories in 2010, at least 30% of merchandise was sold with ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2011
    US
  6. The Diet of the Black Consumer - US - May 2011

    As of 2006, the Centers for Disease Control and Prevention (CDC) estimates that 80% of Black women are either overweight or obese, compared to 61.2% of all U.S. women. In the period 2003-2006, more than 27% of Black girls aged 6-19 were overweight or obese, compared to 16.8% of all girls.

    This ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2011
    US
  7. Marketing to Gen X - US - April 2011

    Sandwiched between the Millennial and Baby Boomer segments, Generation X (Gen X) has come of age. As this generation enters their late thirties and forties, they hardly represent the “slacker” stereotype that media pundits used to describe the generation in the 1990s. Indeed, many are reaching ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2011
    US
  8. Green Marketing - US - April 2011

    The number of consumers whose shopping or investing decisions are influenced by corporate behavior continued to grow in 2010. Despite ongoing financial pressures, consumers remain committed to ethical and green shopping.

    However, while the pool of green shoppers has grown slightly in the past year, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2011
    US
  9. Hispanics Online - US - April 2011

    Hispanics, with total buying power projected to surpass $1.4 trillion in 2013, represent an important consumer segment that sees no sign of shrinking. As of 2010, there are 49.1 million Hispanics, or 16% of the U.S. population. The internet is rapidly becoming an integral part of daily life, and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2011
    US
  10. Green Marketing in Finance - US - April 2011

    While green marketing has been around at least since the advent of Earth Day in 1970, it has picked up steam in recent years. Spearheading the movement in recent years was the impact of the release of Al Gore’s 2006 Oscar-winning documentary, An Inconvenient Truth. While much attention has been ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2011
    US
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