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US Market Research

Mintel provide a range of market reports for US, across a number of industries and sectors. Available reports can include:

Market Data Reports for US

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in US. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for US.

Consumer Research Reports for US

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in US. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Marketing to Teens - US - May 2015

    “The teen years are a unique middle ground; teen consumers are not quite children, not quite adults. A big part of being ‘not quite an adult’ is that teens rely heavily on their parents to buy things for them. This means that brands often have to gain the approval of both teens and their parents.”

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2015
    US
  2. Family Dynamics of Black Consumers - US - May 2015

    ''Although there has been some improvement over the years in how Black families are depicted in advertising, many ads today are still viewed as stereotypical or not inclusive of the lifestyle of Black families.”

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2015
    US
  3. Internet Ads: Search, Display and Video - US - May 2015

    "Search and video have historically driven the market, but consumers are increasingly ambivalent about advertising and protective of their privacy."

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2015
    US
  4. Family Dynamics of Hispanics - US - May 2015

    “Family unity is important to Hispanics. Tensions caused by different levels of acculturation and levels of English proficiency under the same roof are minimized by the level of attachment that Hispanics have to their families.”

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2015
    US
  5. Marketing to Kids - US - April 2015

    "Today's kids are the true digital natives; they do not remember a time without smartphones and constant connectivity. Modern kids can be difficult to impress and even more difficult to captivate."

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2015
    US
  6. American Lifestyles 2015: The Connected Consumer – Seeking Validation from the Online Collective - US - April 2015

    “Americans have endless choices to make on a daily basis and even the simple act of buying staple household products can be overwhelming to those who have yet to establish a routine or build brand loyalties.” 

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2015
    US
  7. Black Consumers' Lifestyles and Entertainment - US - April 2015

    “Black consumers participate in a wide range of activities. Community, cultural and faith-based activities are front and center. There’s been a rise in entertainment expenditures over the last five years, and it’s expected to increase. ”

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2015
    US
  8. Hispanic Lifestyles and Entertainment - US - April 2015

    “While Hispanics spend their ‘me’ time, if any, at home, mostly consuming content, out-of-home activities typically involve friends and family. In this context, Hispanics look for events or activities with them in mind.''

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2015
    US
  9. Grilling and Barbecuing - US - March 2015

    “Most consumers see grills as cooking tools akin to kitchen appliances, but do not always think grills are worth the cost. Companies that want to counteract this perception, increase brand loyalty, and increase sales must position grills as useful tools that offer a unique cooking experience.”

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2015
    US
  10. Black Millennials - US - February 2015

    “Black Millennials' outgoing, outspoken, and strong social media presence – coupled with their sensitivity to stereotypes, discrimination, and things that have a negative impact on the Black community – makes them a powerful force.”

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2015
    US
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