US Market Research
Mintel provide a range of market reports for US, across a number of industries and sectors. Available reports can include:
“Technology has permeated family life, and work continues to encroach upon family time. Companies and marketers need to continue to expand how they define ‘family’ in an effort to resonate with increasingly diverse family households. ”Read More
“The abundance of online communities available to support craft inspiration and instruction has opened new doors for novices and experts interested in crafting. Digital platforms have given marketers fresh insights into the wants and needs of the target crafting audience.''Read More
“Though the adoption of internet-based business tactics has been slow among luxury brands, it appears that the luxury market is catching on, and a few have created effective models that others can emulate.”– Lindsey Rogers, Consumer Analyst
“Retailers should strive to make it easy and even fun for customers to use coupons, tailor them as much as possible to customers’ individual tastes, and reward them for telling others about savings they accrued.”– Diana Smith, Senior Research & Apparel Analyst
“Black consumers like alcoholic beverages that are indulgent in some way, whether it’s in the smooth taste, flavors, or in the packaging design. Blacks like to drink at home as much, if not more so than they do outside of the home. There are distinct subsegments, and marketers should keep this in ...
“Even among consumers who are the most likely to attend live events, there is some frustration regarding the value they receive in exchange for what they pay. Therefore, increasing the perceived value of admission will likely drive engagement, while better targeting for specific types of ...
“Companies will need to address the issue of filter replacement, convince consumers that these products are essential, and better engage Asian, Hispanic, and Black consumers to reinvigorate the category.”
– Gabriela Elani, Home & Personal Care Analyst
“Brands and grocers have an opportunity to increase the appeal of their fresh produce items by adding convenience – such as precut, prepackaged versions and resealable bags – that could help overcome objections to rising prices.” – Amy Kraushaar, US Category Manager, Food & Drink and Foodservice