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US Market Research

Mintel provide a range of market reports for US, across a number of industries and sectors. Available reports can include:

Market Data Reports for US

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in US. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for US.

Consumer Research Reports for US

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in US. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Fruit and Vegetables - US - October 2014

    “Brands and grocers have an opportunity to increase the appeal of their fresh produce items by adding convenience – such as precut, prepackaged versions and resealable bags – that could help overcome objections to rising prices.” – Amy Kraushaar, US Category Manager, Food & Drink and Foodservice

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2014
    US
  2. Cooking Enthusiasts - US - October 2014

    “The recession fueled a surge in cooking at home as a way to save money. As the economy improves, brands must work to retain newly minted cooking enthusiasts and encourage consumers overall to cook at home. Mintel data suggest that though saving money is an important driver for cooking, there are ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2014
    US
  3. Marketing to Moms - US - September 2014

    “The modern mom utilizes an assortment of tools and resources to research products and make purchases; most prominent among them is her smartphone, but her arsenal also includes social media, family and friends, and experts. As the Millennial generation settles into its prime childbearing years, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2014
    US
  4. Asian American Lifestyles and Entertainment - US - September 2014

    “Asians are an important and growing market for entertainment and leisure categories. These high-income, highly educated consumers represent a potentially lucrative market, especially for entertainment that provides multiple values, but marketers need to reach them where they live, which for most ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2014
    US
  5. Gamers and Gaming - US - September 2014

    “The majority of US adults now play video games on at least one platform, and the majority of gamers play on at least two. The shift toward digital distribution, comparatively new monetization strategies, such as the free-to-play model, and supplemental premium content, however, have made ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2014
    US
  6. Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  7. Marketing to Sports Fans - US - July 2014

    “Watching sports on TV is not going to be enough for today’s young adult and teen fans. To keep them involved with sports, leagues will have to operate across all media channels, including those yet to be developed. This will likely require the cultivation of diverse revenue streams to reduce ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  8. Hispanics and American Culture and Identity - US - July 2014

    “While the majority of Hispanics are speaking English and the influence of the American culture in their lives is strong, there are cultural differences beyond language that need to be considered when determining the most efficient way of communicating with them. In order to successfully ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  9. Marketing to Men - US - July 2014

    “Men are a broad consumer base that are increasingly being recognized by marketers. The emerging male consumption patterns can be attributed to both shifting societal norms as well as shifting demographics. Traditional gender roles continue to blur, and today’s Millennial males buck tradition by ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  10. Hispanic Consumers and Social Media - US - June 2014

    “The latest advances in technology and the fact that Hispanics are quickly closing the gap in online access are creating an environment that is quite fertile for promoting biculturalism. Social media or networking sites give Hispanics the ability to remain in touch with their country of origin and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2014
    US
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