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US Market Research

Mintel provide a range of market reports for US, across a number of industries and sectors. Available reports can include:

Market Data Reports for US

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in US. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for US.

Consumer Research Reports for US

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in US. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Hispanics and American Culture and Identity - US - July 2014

    “While the majority of Hispanics are speaking English and the influence of the American culture in their lives is strong, there are cultural differences beyond language that need to be considered when determining the most efficient way of communicating with them. In order to successfully ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  2. Marketing to Men - US - July 2014

    “Men are a broad consumer base that are increasingly being recognized by marketers. The emerging male consumption patterns can be attributed to both shifting societal norms as well as shifting demographics. Traditional gender roles continue to blur, and today’s Millennial males buck tradition by ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  3. Hispanic Consumers and Social Media - US - June 2014

    “The latest advances in technology and the fact that Hispanics are quickly closing the gap in online access are creating an environment that is quite fertile for promoting biculturalism. Social media or networking sites give Hispanics the ability to remain in touch with their country of origin and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2014
    US
  4. Television and Online Video Ads - US - April 2014

    “The television ad industry is quietly being reshaped to include superior audience metrics, to provide addressable ads, and to escape from DVR-based fast-forwarding.”

    – Billy Hulkower, Senior Analyst, Technology and Media

    Some questions answered in this report include:

    • Is the DVR really killing ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2014
    US
  5. The Shopping Experience of Black Consumers - US - April 2014

    “Black consumers shop a wide variety of stores – from Walmart to Barney’s New York. This is not a one-size-fits-all consumer. Marketers need to better understand the different consumer segments within the Black community and how each segment is unique and has different expectations when it comes ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2014
    US
  6. American Lifestyles 2014: Looking Forward - US - April 2014

    "In 2014, it appears that America has finally stopped holding its collective breath, waiting for another economic shoe to drop. After five years of slow but steady growth, Americans have passed the tipping point of prolonged economic worry and have cautiously accepted that things are better."

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2014
    US
  7. Marketing to the Green Consumer - US - March 2014

    “Enthusiasm for green products has increased since 2012, perhaps this is due to consumers’ perception of green as money saving. However, consumers refuse to be inconvenienced by green. They value accessibility, affordability, and quality. Companies should not presume that loyalty will come easily ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2014
    US
  8. Marketing to Millennials - US - February 2014

    "Companies or brands that successfully market to Millennials are ones that recognize that there is no such thing as a 'Millennial' just individuals or groups of individuals who are at a similar lifestage and have lived through similar experiences. They want to be treated for who they are, rather ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2014
    US
  9. Black and Hispanic Moms - US - January 2014

    “It’s likely that [these moms] have a heightened sensitivity toward companies who are not trying to reach them, stereotypical messages, or communications not in Spanish.” – Tonya Roberts, Multicultural Analyst

    Read More
    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2014
    US
  10. The Arts and Crafts Consumer - US - January 2014

    “Parents, younger men, and unskilled crafters are examples of new arts and crafts audiences. Marketers can engage with and increase their share of consumers by understanding the specific needs of these individuals.” – Fiona O’Donnell, Senior Lifestyles & Leisure Analyst

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2014
    US
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