US Market Research

Natural and organic food and drink sales experienced strong growth over the last decade, and in particular in the last five years as mainstream FDM aggressively started stocking natural/organic name and private label brands. The recession has curtailed growth in the short term, and in this report ...

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Natural and organic food and drink sales experienced strong growth over the last decade, and in particular in the last five years as mainstream FDM aggressively started stocking natural/organic name and private label brands. The recession has curtailed growth in the short term, and in this report ...

With approximately one out of two Americans being middle class, it is vital that marketers understand how the Great Recession has changed their perceptions and buying habits. Some of the key topics covered in this report include:

• How economic challenges are reshaping purchasing behavior
• What ...

The connection between food, tradition, family and history is a deep one for African Americans. Many items that make up the Black diet today have been prepared and eaten in much the same way through several generations in the US. Although recipes and preparation have remained the same, the ...

As the Hispanic population continues to grow in the US and the debate continues about the growing cost of healthcare, Mintel looks deep into how Hispanics define healthy, and how effective they are in leading a healthy standard of living. Mintel’s exclusive consumer research examines what ...

Black Baby Boomers have long been ignored by marketing messages that are geared to the young in spite of the fact that they represent the largest African American generational segment and currently hold the greatest amount of wealth of all Black generations. They represent a growth market in many ...

This has been a difficult year for small businesses, with weakening sales demand at the same time that sources of financing and credit have dried up. The economic downturn has accelerated the reliance of some small business owners’ on their credit cards in funding their cash flow. However, as ...

Although accounting for only 4.6% of the total US population, Asian Americans boast the highest income and educational attainment of any US ethnicity. Some of wealthiest and most accomplished Americans are Asians, a group that can claim origins anywhere from Japan to India to Iran to Lebanon. With ...