US Market Research

The U.S. women’s undergarment market has, like many other categories, been affected by the lingering recession affecting every aspect of the U.S. economy. The media covered several similar reports about how the men’s underwear market reflected declining sales because many males avoided replacement ...

Natural and organic food and drink sales experienced strong growth over the last decade, and in particular in the last five years as mainstream FDM aggressively started stocking natural/organic name and private label brands. The recession has curtailed growth in the short term, and in this report ...

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This report explores the automotive GPS and navigation systems in the U.S. It provides insight into the external and internal factors affecting sales, consumption and trends, and what they mean for future sales, promotional campaigns, and industry innovations. Specific questions answered in this ...

Since the start of the economic recession in 2007, sales of lunch meat have rebounded thanks in part to an increase in “brown bagging” and “eating in.” In this report Mintel discusses how consumer trends, the economy, and new product trends are influencing the lunch meat market. In addition to ...

The $19 billion home PC industry is very mature, with 83% of US consumers having access to a home PC in their household. Yet technology advances are bringing tremendous changes to this established sector, including new form factors, new operating systems and new players in the market. In this ...

Natural and organic food and drink sales experienced strong growth over the last decade, and in particular in the last five years as mainstream FDM aggressively started stocking natural/organic name and private label brands. The recession has curtailed growth in the short term, and in this report ...

This report focuses on how the imported beer category has changed, particularly in response to the current U.S. economic and social landscape, as well as current trends in beer and brewing. Current economic pressures in the US have motivated consumers to seek alternate choices to higher-priced ...

Mintel’s report on this subject interprets the market from the perspective of the consumer, focusing on interaction with visual and audio advertisements, attitudes toward playlisting, usage data by type of service offered, the interaction between personal library building via paid and free/pirated ...