A Year of Innovation in Fragrances 2025
Fragrance brands are innovating with long-lasting formulas and traditional scent profiles, while encouraging layering routines.
Shiyan Zering, Senior Beauty and Personal Care Analyst
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A Year of Innovation in Fish and Seafood (Incl Substitutes) 2025
Ethical and environmental claims remain crucial in this category, while convenience and cost play a key role in shaping purchase decisions.
Benedict Lai, Associate Analyst (Innovation)
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A Year of Innovation in Soap, Bath and Shower 2025
Soap, bath and shower brands can cater to consumers' skin needs and the interest in sensorial experiences. Collaborations and convenient designs will also appeal.Ziyu Tian, OTC & Personal..."
A Year of Innovation in Dips and Savoury Spreads 2025
Brands are focused on highlighting the versatility, convenience and flavours on offer in the dips and savoury spread category.Mikolaj Kaczorowski, Innovation Analyst
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A Year of Innovation in Snack Bars 2025
Nutrition and better-for-you claims are trending in snack bars, with a particular emphasis on protein.
Mikolaj Kaczorowski, Innovation Analyst
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A Year of Innovation in Breakfast Cereals 2025
Breakfast cereal brands continue to blend ethics and function, with innovation focused on flavour and nutrition.
Benedict Lai, Associate Analyst (Innovation)
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A Year of Innovation in Fabric Care 2025
The fabric refresher market is ripe for disruption, anti-bacterial claims are evolving and there is a growing demand for fragrance-free options.
Luke Santos, Household Care Analyst
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A Year of Innovation in Soup 2025
Flavour remains the key driver of soup innovation, while natural claims strengthen consumer appeal.
Benedict Lai, Associate Analyst (Innovation)
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A Year of Innovation in Sweet Spreads 2025
Nutrition and sugar reduction are driving innovation in sweet spreads, while brands are also finding new ways to enhance convenience and indulgence.
Zoe Wong, Junior Analyst - Food &..."
A Year of Innovation in Pasta, Rice and Noodles 2025
Better-for-you attributes remain a major focus in this category, with quality and convenience also driving innovations.
Zoe Wong, Junior Analyst - Food & Drink, BPCH
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A Year of Innovation in Oral Care 2025
Oral care launches focus on wellness, user experience, environmental credentials and value to meet consumer demand. Ziyu Tian, OTC & Personal Care Research Analyst..."
A Year of Innovation in Body, Hand and Footcare 2025
Bodycare brands are meeting priorities around skin health, shown through the rise in sensitive skin, protective and skin barrier claims. Georgia Stafford, Beauty & Personal Care Analyst..."
