Market Dynamics Market Research

Created by our team of expert analysts and built on Mintel’s robust market size data, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.

Understand your market
Identify growth opportunities
Recognise future trends

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US Shaving and Hair Removal Products – Market Dynamics 2026

Opportunities lie in offering targeted grooming solutions that deliver greater control, skin comfort and personalization, while keeping routines simple and intuitive. Zoe Wong, Analyst - Beauty & Personal Care,..."

£ 495 excl. Tax

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US Non-chocolate Confectionery – Market Dynamics 2026

Candy's future growth won't come from simply selling more sweets; it will come from giving consumers more reasons to explore, experiment, and expand their repertoires. Julia Mills, Food &..."

£ 495 excl. Tax

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US Oral Care – Market Dynamics 2026

As routines consolidate, value propositions must align with broader consumer health priorities in longevity, whole-body microbiome balance and "clean" ingredients. Joan Li, Associate Principal, Wellness Insights ..."

£ 495 excl. Tax

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US Carbonated Soft Drinks – Market Dynamics 2026

Enjoyment remains central to CSDs, as consumers look for small moments of indulgence, while continued BFY innovation extends occasions and shifts category perceptions. Sydney Riebe, Analyst - US Food..."

£ 495 excl. Tax

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US Prepared Meals – Market Dynamics 2026

A focus on quality is key to reigniting growth in an increasingly competitive market for convenient meals. John Owen, Associate Director - Food and Retail Market Definitions For the purposes of..."

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US Baby Disposables – Market Dynamics 2026

Increased competition and the standardization of "clean" claims pushes the market toward transparency, skin barrier protection and social media fluency. Joan Li, Associate Principal, Wellness Insights ..."

£ 495 excl. Tax

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US Chocolate Confectionery – Market Dynamics 2026

Chocolate is entering a high-pressure era, where rising costs, supply volatility and shifting appetites redefine what indulgence is worth. Julia Mills, Food & Drink Analyst ..."

£ 495 excl. Tax

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US Aircare (Home Fragrance) Market Report 2026

The US aircare market is valued at $8.6 billion in 2026, with growth of 2% year-over-year and forecast to reach $9.28 billion by 2031. Despite this steady outlook,..."

£ 3,695 excl. Tax

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US Aircare – Market Dynamics 2026

Aircare is being reshaped as consumers question its role, pushing brands beyond scent alone to prove air quality, safety, and everyday relevance. Lindsay Davenport, Analyst - Household Care ..."

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US Cereal – Market Dynamics 2026

Sales of cereal have declined. Redefining cereal as a complete breakfast, functional benefits, snacking formats and premiumization will support growth. Richard Caines, Senior Analyst, Insights - Food & Drink ..."

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US Ice Cream – Market Dynamics 2026

At their core, frozen treats are about enjoyment. Ingredient, textural and format innovations can amplify joy and help consumers find personal moments of indulgence Sydney Riebe, Analyst -..."

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US Nuts, Seeds and Trail Mix – Market Dynamics 2026

Nuts, seeds and trail mixes have a strong identity of being clean and nutritious options, but will need to double down on positioning and innovation to compete in..."

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