Future Of Reports

Future Of Market Research

In Mintel’s Future Of Reports, our industry experts provide analysis on future market developments over the next five years. Anticipate the next biggest trends and stay ahead in your industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Soft drink brands will drive intake by repositioning soda as a healthful treat, emphasising local values and using sensory experiences to build emotional appeal. Tan Heng Hong, Senior Food..."
    Bread innovation should focus on being less-processed, gluten-free and gut-friendly, while also embracing sustainability, snackability and Instagram appeal. Honorata Jarocka, Associate Director ..."
    The next phase of cakes, pastries & sweet goods will explore the spectrum of trends centred around value, experiences and technology. Jolene Ng, Principal Analyst..."

    £ 2,195 (Excl.Tax)

    Priorities such as convenience and hygiene remain, while a focus on skin health, sustainability and technology will propel the category forward. Rebecca Watters, Associate Director, Household & Health ..."
    Consumers will witness further GLP-1 innovation, landmark changes in US infant formula, the advent of air proteins and greater personalisation through AI. Rick Miller, Food & Drink Associate Director..."

    £ 2,195 (Excl.Tax)

    As headwinds persist, brands should offer tiered pricing to engage connoisseurs and down-traders, iced coffee for at home, and naturally decaffeinated options. Martin Pasco, Principal Analyst – Mintel Food..."
    A summary of the key themes and innovations that will impact the color cosmetics category over the next five years. Clare Hennigan, Principal Analyst ..."
    Issues over tomato prices and availability, plus the demand for elevated convenience, will dictate brand innovation and consumer behaviour. Ayisha Koyenikan, Director - Mintel Food & Drink ..."
    A desire for better, healthier and longer lives will put more focus on men’s health, metabolic wellness and ways to use technology to improve health spans. Stephanie Mattucci, Director,..."

    £ 2,195 (Excl.Tax)

    Boost quality perceptions with next-gen pigment technology and elevated packaging. Elicit excitement with innovative textures and formats, and future-proof brand strategies with sustainable, inclusive solutions. Clare Hennigan, Principal Analyst ..."
    Dairy milk will embrace transparency due to the ongoing processing focus. Dairy alternatives will celebrate their flavours rather than trying to replicate dairy's. Alice Pilkington, Principal Analyst ..."

    £ 2,195 (Excl.Tax)

    Cold formats will drive tea and RTD tea consumption. Tea will play a larger role in hybrid drinks, and tea cultures will spread to more regions. Tan Heng Hong,..."
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