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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 51
  1. Baby Food – Germany – 2020

    • Consumer Report
    • February 2020
    • Germany

    Brands need to prove their worth over homemade options with enhanced nutritional benefits. Competition among brands and private labels is keeping prices in check.

    Hanna Mansour, Food & Drink Analyst, Germany

    EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • What consumers want, and why
    £2,000.00 (Excl.Tax)
    Find out more Add to cart
  2. Facial Skincare - Germany - 2020

    • Consumer Report
    • February 2020
    • Germany

    German consumers side-step anti-aging wanting healthy skin more. To keep pace with category growth, brands should prepare now for the microbiome-driven future.

    Gwen Osserman, Research Analyst - Beauty & Personal Care, Germany

    EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • What ...
    £2,000.00 (Excl.Tax)
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  3. Marketing to Men – Germany – 2020

    • Consumer Report
    • January 2020
    • Germany

    While German men still conform to some 'male' gender stereotypes, such as having high interest in cars and gadgets, many more of them are also taking on more household and family duties.

    Heidi Lanschützer, Food & Drink Analyst, Germany

    EXECUTIVE SUMMARY

    • Market context
    • What ...
    £2,000.00 (Excl.Tax)
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  4. Men's Attitudes to Skin and Haircare - Germany - 2020

    • Consumer Report
    • January 2020
    • Germany

    A lack of dedicated NPD is undermining men's involvement in the BPC sector. Harness lifestyle factors, expand mass market options and boost education to excel.

    Bettina Krechel, Research Director - German Reports

    EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • What consumers want, ...
    £2,000.00 (Excl.Tax)
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  5. Cheese – Germany – 2020

    • Consumer Report
    • January 2020
    • Germany

    Cheese is a staple but sales are flat. To drive growth, address sustainability perceptions, health benefits and fit with contemporary lifestyles and eating habits.

    Heidi Lanschützer, Food & Drink Analyst, Germany

    EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • What consumers want, ...
    £2,000.00 (Excl.Tax)
    Find out more Add to cart
  6. Beauty and Personal Care Retailing – Germany – 2020

    • Consumer Report
    • January 2020
    • Germany

    Value is a priority for German BPC consumers, but price wars are making it difficult to compete on price alone and retailers need to find new ways to drive growth.

    Bettina Krechel, Research Director - German Reports

    EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • What consumers ...
    £2,000.00 (Excl.Tax)
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  7. Bottled Water – Germany – 2020

    • Consumer Report
    • January 2020
    • Germany

    Bottled water remains a highly popular category, but there are potential future issues if brands do not alleviate consumer concerns on packaging and contaminants.

    Heidi Lanschützer, Food & Drink Analyst, Germany

    EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • What consumers want, ...
    £2,000.00 (Excl.Tax)
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  8. Ice Cream – Germany – 2020

    • Consumer Report
    • January 2020
    • Germany

    As a fall in core users and scrutiny of healthiness will put ice cream under pressure, better-for-you variants and elevated indulgence hold potential for growth.

    Hanna Mansour, Food & Drink Analyst, Germany

    EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • What consumers want and why
    £2,000.00 (Excl.Tax)
    Find out more Add to cart
  9. Pet Food – Germany – 2019

    • Consumer Report
    • December 2019
    • Germany

    Pet food brands have innovation opportunities in natural, clean label, single-protein and ancestral diet recipes as well as functional benefits for older pets.

    Heidi Lanschützer, Food & Drink Analyst, Germany

    EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • What consumers want, and ...
    £2,000.00 (Excl.Tax)
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  10. Cooking Sauces – Germany – 2019

    • Consumer Report
    • December 2019
    • Germany

    Elevating convenience and increasing appeal to scratch cooks is needed. Ethnic sauces, authenticity, naturalness and healthiness all warrant attention.

    Heidi Lanschützer, Food & Drink Analyst, Germany

    EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • What consumers want, and why
    £2,000.00 (Excl.Tax)
    Find out more Add to cart
No. of reports 1 of 51