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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 41 of 2928
  1. The Arts and Crafts Consumer - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Factors that are motivating purchase in other categories, like sustainability, wellness and nostalgia, are also relevant to the craft category, which helps keep the market engaging for younger consumers. Adults aged 18-34 are some of the most engaged crafters, with more than ...

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  2. Healthy Eating - Salt, Sugar and Fat - Ireland - February 2020

    • Consumer Report
    • February 2020
    • Ireland

    “For the most part, Irish consumers consider themselves to adhere to healthy eating habits with a good understanding of what constitutes a healthy diet. However, some consumers are finding it more difficult when it comes to nutrition – offering an opportunity for food producers ...

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  3. Wine - Ireland - February 2020

    • Consumer Report
    • February 2020
    • Ireland

    “The growing popularity of smaller packaging formats in recent years provides brands with opportunities to position ‘single-serve’ bottles of wine as an indulgent and permissible treat that consumers can enjoy with a meal or relaxing at home while moderating the amount of ...

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  4. Household Cleaning Equipment - UK - February 2020

    • Consumer Report
    • February 2020
    • UK

    “The environmental issue has yet to take hold of the cleaning equipment market with the same vigour as in other household care categories. However, as consumers begin to consider their behaviours in a more holistic sense, their focus on the environment will become more ...

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  5. In-Store Bakeries - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Sales at in-store bakeries have increased steadily each year for the past half-decade, growing 15% since 2014 to reach $13.5 billion, and the category still seems to have a significant amount of potential. Younger consumers have yet to significantly engage in the category but ...

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  6. Sports Media Consumers - Canada - February 2020

    • Consumer Report
    • February 2020
    • Canada

    "There are few categories in the media industry that can elicit as much passion as professional sports. A cursory glance at a cheering crowd or excited sports bar illustrates how important sports are to consumers. And its role in the media is very important since it is one of ...

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  7. Hispanics and Shopping at Mass Merchandisers - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Hispanics almost universally shop at mass merchandisers; Walmart and Target are far ahead of the rest. Hispanics associate Walmart with good value and a vast product selection, while a pleasant store environment is more top-of-mind for Target. Mass merchandisers continue to ...

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  8. Mobile Network Providers - UK - February 2020

    • Consumer Report
    • February 2020
    • UK

    “The market for mobile network providers has reached a mature point as a static subscriber base continues to gravitate to flexible options offered by competitive SIM-only deals.  5G could help usher in a new dynamic helping operators to move from being a provider of ...

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  9. Dedicated Console Gaming - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "2020 is a transition year between console generations, capped off by the releases of the PS5 and Xbox Series X at the end of the year. A volatile market will see huge interest from a dedicated console gaming audience looking for an upgraded (but still familiar) gaming ...

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  10. Fraud and Security in Financial Services - UK - February 2020

    • Consumer Report
    • February 2020
    • UK

    “Despite improvements across the industry in tackling fraud, the number of incidents continues to rise. Fraudsters are continually finding new ways to target customers, particularly as more people choose to complete financial activities online or on their mobiles. However, ...

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No. of reports 41 of 2928