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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 86
  1. Wine - Ireland - February 2020

    • Consumer Report
    • February 2020
    • Ireland

    “The growing popularity of smaller packaging formats in recent years provides brands with opportunities to position ‘single-serve’ bottles of wine as an indulgent and permissible treat that consumers can enjoy with a meal or relaxing at home while moderating the amount of ...

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  2. Healthy Eating - Salt, Sugar and Fat - Ireland - February 2020

    • Consumer Report
    • February 2020
    • Ireland

    “For the most part, Irish consumers consider themselves to adhere to healthy eating habits with a good understanding of what constitutes a healthy diet. However, some consumers are finding it more difficult when it comes to nutrition – offering an opportunity for food producers ...

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  3. Milk and Milk Alternatives - Ireland - January 2020

    • Consumer Report
    • January 2020
    • Ireland

    “The growing media attention around the impact animal milk has on the environment has seen Irish consumers increasingly switch to milk alternatives. Highlighting the steps that they are taking to reduce their carbon footprint will enable milk producers to demonstrate their ...

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  4. Savings - Ireland - January 2020

    • Consumer Report
    • January 2020
    • Ireland

    “Preparing for a rainy day continues to be a key motivator to save among Irish consumers – and this has helped to propel growth of total deposits by Irish consumers between 2015 and 2019. Moving forward, as employment levels continue to increase and debt levels fall among the ...

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  5. Hotels and Resorts - Ireland - December 2019

    • Consumer Report
    • December 2019
    • Ireland

    “Sustainability remains high on the agenda. Irish consumers think hotels need to do more to reduce waste and should be rated on their environmental friendliness. Partnering with tourist authorities to introduce a sustainability rating system will enable hotel operators to ...

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  6. Attitudes Towards Home Delivery and Takeaway - Ireland - December 2019

    • Consumer Report
    • December 2019
    • Ireland

    “The takeaway market in Ireland is performing well in 2019, thanks to third-party delivery apps streamlining the ordering process and widening scope for outlets that do not traditionally offer delivery service. Looking ahead, rising health concerns create challenges and ...

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  7. Payment Methods - Ireland - December 2019

    • Consumer Report
    • November 2019
    • Ireland

    "Although consumers tend invariably to be slow to change their habits and behaviour, the introduction of contactless payments technology does appear to have elicited a relatively dramatic change in how consumers pay for goods and services. For the first time ever, there is a ...

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  8. Over-the-Counter Vitamins and Supplements - Ireland - October 2019

    • Consumer Report
    • October 2019
    • Ireland

    “With Irish consumers showing increasing levels of concern surrounding their health and fitness there are increased opportunities for vitamin and supplement products to grow their market – particularly with an ageing population. Furthermore, there is evidence that consumers ...

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  9. Events Tourism - Ireland - October 2019

    • Consumer Report
    • October 2019
    • Ireland

    “Event organisers are increasingly banning plastic at concerts and festivals in response to consumers’ environmental concerns. There are also opportunities for promoters to partner with local start-ups to repurpose plastic waste into clothing merchandise for example. Event ...

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  10. Household Appliances - Ireland - September 2019

    • Consumer Report
    • September 2019
    • Ireland

    “Sales of domestic appliances have increased between 2014 and 2019 as consumer confidence in NI and RoI continued to improve in the aftermath of the economic downturn. Moving forward consumers are shown to be more concerned with the environment, and likely will see their ...

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No. of reports 1 of 86