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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 77
  1. Alternate Transportation - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Consumers have more alternative transportation methods than ever before. Whether it’s utilizing a ridesharing service, taking public transportation or renting a shared scooter, there are more ways to get around without having to utilize a personal vehicle. While alternate ...

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  2. UK Car Review - UK - February 2020

    • Consumer Report
    • February 2020
    • UK

    “The UK car market is passing through a difficult period with combined new and used sales down for a third successive year in 2019. Conditions are not expected to improve in the short-term placing the focus of attention on how best to understand and work with the demands of ...

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  3. Creating Loyalty in Automotive - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Consumer loyalty is prevalent in other industries, whether it’s consumers shelling out $500 for a Dyson vacuum or the diehards that only shop at Trader Joe’s. Consumer loyalty, while not always obvious, is still alive and well for some brands. And despite the many songs that ...

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  4. Pick-Ups - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Pickup trucks are one of those iconic American vehicles that whether you own one or not, you’re bound to have an opinion on the segment as well as those that buy them. Despite concerted efforts to shed the stereotypes that have followed pickups for years, they persist. Pickup ...

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  5. Car Purchasing Process - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “With volume sales of the Chinese new passenger car market plunging in 2019, new opportunities and threats are present in this market. Brand is no longer the priority in most consumers’ consideration process It is important to attract consumers with more options on car body and ...

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  6. Car and Van Hire - UK - December 2019

    • Consumer Report
    • December 2019
    • UK

    “Short-term vehicle rental is a mature market and is facing increased pressure from new forms of access to personal transport. While hire companies are responding by adapting to these changed market conditions, our research suggests that focusing on key user groups is needed so ...

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  7. Connectivity in Auto - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Although most car manufacturers have invested much in their independent in-car systems, most consumers use mobile-to-car connectivity instead to avoid extra data spending. Low equipped rate of advanced function is another reason that independent in-car systems are easily ...

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  8. Car Aftermarket - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “The car parts aftermarket is showing signs of value growth helped by a shift towards premium products in the tyre sector and continued pressures on imports. Yet despite this the car sector is passing through a difficult period. Sluggish new and used sales have combined with a ...

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  9. Tires - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Consumers are much more likely to listen to a professional when it comes to selecting tires for their vehicle. Tires aren’t a top of mind purchase for the majority of consumers, and for the most part, tires aren’t an issue for consumers until they become an issue. When ...

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  10. Car Aftermarket - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “The automobile aftermarket is enjoying stable growth. But competition is also becoming fiercer as car owners start to acknowledge the advantages of channels other than 4S stores. These include franchise auto repair shops, independent shops and even online platforms. Current ...

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No. of reports 1 of 77