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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 842
  1. Trending Flavors and Ingredients in Snacks - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "This Report examines flavor and ingredient trends in the salty snack category, taking a “now, near, next” approach to identify current and future product trends – all based on consumer data. Taking a deep dive into flavor innovation, brands leading innovation layered with ...

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  2. Sustainability in Food - Canada - February 2020

    • Consumer Report
    • February 2020
    • Canada

    "A week seemingly doesn’t pass when there isn’t a dire warning about the precarious situation the planet is in and if standard practices aren’t changed how the environment will worsen. Though this is not in debate, how consumers are responding and will respond, is. With respect ...

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  3. Full Service Restaurants - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "The FSR (full service restaurant) sector continues to be outpaced by more affordable and innovative limited service concepts, especially fast casuals. The casual dining segment remains stagnant, although some operators are showing signs of success by curating fun and engaging ...

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  4. Kids' Impact on Household Decisions - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "About 30% of households in the US include children, but as families typically spend more than other groups on food, clothing and many other types of goods, their significance far outweighs their numbers. Beyond increased spend, these younger households also drive consumer ...

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  5. Weight Management Trends - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Obesity rates continue to rise in the US, impacting the health and wellness of Americans. The majority of adults are currently managing their weight, with most relying on self-guided methods over branded nutrition programs. Brands addressing weight management must adopt a ...

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  6. Wearable Technology - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Wearable tech has gone from tech-savvy early adopters to the mainstream. Bluetooth headsets were once lambasted and stereotyped for high-powered businessmen, but today, about one quarter of all consumers own a set of wireless earbuds. Smartwatches also gained significant ...

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  7. The Arts and Crafts Consumer - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Factors that are motivating purchase in other categories, like sustainability, wellness and nostalgia, are also relevant to the craft category, which helps keep the market engaging for younger consumers. Adults aged 18-34 are some of the most engaged crafters, with more than ...

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  8. Sports Media Consumers - Canada - February 2020

    • Consumer Report
    • February 2020
    • Canada

    "There are few categories in the media industry that can elicit as much passion as professional sports. A cursory glance at a cheering crowd or excited sports bar illustrates how important sports are to consumers. And its role in the media is very important since it is one of ...

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  9. Hispanics and Shopping at Mass Merchandisers - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Hispanics almost universally shop at mass merchandisers; Walmart and Target are far ahead of the rest. Hispanics associate Walmart with good value and a vast product selection, while a pleasant store environment is more top-of-mind for Target. Mass merchandisers continue to ...

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  10. In-Store Bakeries - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Sales at in-store bakeries have increased steadily each year for the past half-decade, growing 15% since 2014 to reach $13.5 billion, and the category still seems to have a significant amount of potential. Younger consumers have yet to significantly engage in the category but ...

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No. of reports 1 of 842