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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 73
  1. Healthy Eating - Salt, Sugar and Fat - Ireland - February 2020

    • Consumer Report
    • February 2020
    • Ireland

    “For the most part, Irish consumers consider themselves to adhere to healthy eating habits with a good understanding of what constitutes a healthy diet. However, some consumers are finding it more difficult when it comes to nutrition – offering an opportunity for food producers ...

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  2. Wine - Ireland - February 2020

    • Consumer Report
    • February 2020
    • Ireland

    “The growing popularity of smaller packaging formats in recent years provides brands with opportunities to position ‘single-serve’ bottles of wine as an indulgent and permissible treat that consumers can enjoy with a meal or relaxing at home while moderating the amount of ...

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  3. Milk and Milk Alternatives - Ireland - January 2020

    • Consumer Report
    • January 2020
    • Ireland

    “The growing media attention around the impact animal milk has on the environment has seen Irish consumers increasingly switch to milk alternatives. Highlighting the steps that they are taking to reduce their carbon footprint will enable milk producers to demonstrate their ...

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  4. Milk and Cream - Ireland - September 2017

    • Consumer Report
    • September 2017
    • Ireland

    “Milk production and sales have bounced back in 2017 from the turmoil caused by the end of the milk quotas in 2015. While milk usage among Irish consumers remains high, the potential for Brexit to interrupt milk processing on both sides of the border remains a threat to the ...

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  5. Wine - Ireland - February 2017

    • Consumer Report
    • February 2017
    • Ireland

    “With consumers still experiencing anxiety in the wake of the Brexit vote and political turmoil in 2016, confidence remains low, affecting the willingness of Irish consumers to drink wine outside of the home. Moving forward into 2017, consumers are likely to remain reserved ...

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  6. Healthy Eating - Ireland - December 2016

    • Consumer Report
    • December 2016
    • Ireland

    “In today’s market, most consumers aim to achieve a balanced diet – a middle ground where some unhealthy foods have a place. However, this has led to a decline in light or diet foods with a harsh attack witnessed on sugar in recent years. Meanwhile there is strong demand for ...

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  7. Online and Mobile Retailing - Ireland - March 2013

    • Consumer Report
    • March 2013
    • Ireland

    “Online and mobile retailing will continue to grow as an industry due to Irish consumers increasingly purchasing goods and services via these mediums to save money. As such, these channels will become ever more crucial to the success of retailers throughout Ireland.”

    - James ...

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  8. Mortgages - Ireland - March 2013

    • Consumer Report
    • March 2013
    • Ireland

    Although the Irish mortgage market has been hit hard by the events of recent years, there are signs that the market is beginning to show some more positive signs of activity – though nothing like the level reached during the economic boom years. This is due primarily to the ...

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  9. Cereals - Ireland - February 2013

    • Consumer Report
    • February 2013
    • Ireland

    “The cereal market in Ireland has gone from strength to strength in the last few years, with its positioning as an easy-to-prepare and nutritious breakfast helping to sustain market growth. However, associations of some cereal types with childhood obesity represent a key ...

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  10. Cheese - Ireland - January 2013

    • Consumer Report
    • January 2013
    • Ireland

    “Cheese is a staple product in Irish households. However, the category is suffering from an unsustainable level of promotional activity, which is being used to boost sales amidst increased prices. Future growth within the category will be dependent on increased usage and ...

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No. of reports 1 of 73