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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 799
  1. Nutrition Drinks - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Just under half of consumers live in households where nutrition, meal replacement or weight loss drinks are consumed, and sales are projected to steadily increase in years ahead. While products positioned as weight loss drinks garner the lowest sales and usage in the category, ...

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  2. Snack, Nutrition and Performance Bars - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "The popularity of snacking helps and challenges snack, nutrition, and performance bars. The bars category has experienced steady growth as consumers look for healthy and convenient ways to satisfy hunger (and cravings), resulting in dollar sales gains of 17% from 2014-19. ...

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  3. Beauty Influencers - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Beauty influencers and the power of social media continue to shape the beauty industry. While influencer collaborations with brands continue to resonate with consumers, issues surrounding trust and credibility could signal future challenges. To alleviate these concerns, brands ...

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  4. Evolving eCommerce: Direct to Consumer Retailing - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "The direct-to-consumer market disrupted many CPG categories and left big brands scrambling to change their tone. DTC companies did and continue to do a phenomenal job of giving their brands personalities and purpose. As they look to expand, though, these brands will find ...

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  5. Building the Ultimate Dispensary: Cannabis Retailing - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Cannabis retail is a complex hybrid of medical and recreational products (and consumers) sometimes all occurring under one roof. Matters are further complicated by varied state and local regulations and taxation, forcing each dispensary into somewhat of a niche space. The ...

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  6. Household Paper Products - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Consumers have hastened their trading down to private label. Store brands have closed the quality gap and a growing percentage of consumers no longer see a functional need for premium-priced name brands and private label has captured record market share.

    Making matters worse, ...

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  7. The Circular Economy - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Circular retail options (eg rentals and reselling) aren’t just a trend; they’re a new way of shopping consumers will consider more often and for a wider variety of purchases. Although it’s difficult to determine the size of the circular market, one thing is certain; interest ...

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  8. Trending Flavors and Ingredients in Snacks - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "This Report examines flavor and ingredient trends in the salty snack category, taking a “now, near, next” approach to identify current and future product trends – all based on consumer data. Taking a deep dive into flavor innovation, brands leading innovation layered with ...

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  9. Full Service Restaurants - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "The FSR (full service restaurant) sector continues to be outpaced by more affordable and innovative limited service concepts, especially fast casuals. The casual dining segment remains stagnant, although some operators are showing signs of success by curating fun and engaging ...

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  10. Kids' Impact on Household Decisions - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "About 30% of households in the US include children, but as families typically spend more than other groups on food, clothing and many other types of goods, their significance far outweighs their numbers. Beyond increased spend, these younger households also drive consumer ...

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No. of reports 1 of 799