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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 31 of 318
  1. How Online Shopping for VMS is Evolving for Consumers - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Most consumers are generally comfortable with online purchasing, and the VMS market is emerging as a strong segment in this space. The VMS category is well-suited for online purchasing, with primarily shelf-stable products that ship easily and lend well to stocking up. Still, ...

    US $4,395.00 (Excl.Tax)
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  2. The Path to Online Purchase: Understanding the Consumer - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "The path to online purchase lives in a blended state of online and offline experiences. eCommerce offers an opportunity for retailers to connect with consumers beyond convenience and competitive price offerings. While these two components are necessary for a successful ...

    US $4,395.00 (Excl.Tax)
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  3. Virtual Reality - UK - December 2019

    • Consumer Report
    • December 2019
    • UK

    “The VR market has shown signs of improvements in 2019 after a disappointing previous year. There has been noticeable growth in daily usage of headsets and Younger Millennials in particular are far more likely to have used a VR headset than in 2018. One key challenge going ...

    US $2,552.20 (Excl.Tax)
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  4. Beauty and the Online Landscape - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Online beauty behavior has evolved beyond just purchasing to include a wider variety of steps, which depend on the consumer, the situation and the purchase. Many beauty consumers will utilize online and offline channels throughout their path to purchase, creating a variety of ...

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  5. Voice Assistants and Skills - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Voice assistants are playing a growing role in consumers' everyday lives. Massive investment is underway to develop voice assistant abilities and to further integrate smart home devices to provide a seamless experience utilizing voice commands to control household devices and ...

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  6. Attitudes Toward Technology and the Digital World - Canada - December 2019

    • Consumer Report
    • December 2019
    • Canada

    "With how quickly the technology and digital world has evolved over the last few decades, it is worth taking a step back to assess how consumers feel about it. Not only have consumers adapted over time as they have gotten more comfortable with technology in their day-to-day ...

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  7. Social Media Overview - How Influencers are Impacting the Market - Brazil - November 2019

    • Consumer Report
    • December 2019
    • Brazil

    “As the access to the internet and the usage of social media grow, the audience has become more diverse, generating migrations between social networks and challenging brands and companies to be more assertive when identifying which content, network and subject appeal to their ...

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  8. Beauty Online - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “The online beauty market has benefitted from a desire amongst consumers to experiment with new brands and products. However, competition is intense and the prolific discounting is expected to subdue market growth in future as consumers now expect to buy beauty and grooming ...

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  9. The Future of eCommerce: Emerging Technologies - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "The ecommerce industry faces changes and challenges from emerging technologies. These new methods will facilitate immersive interactions between brands and consumers, increase convenience for ecommerce purchases and provide products to consumers at the touch of a button. To ...

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  10. Augmented Reality - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “Augmented reality is a technology with the potential to shape how consumers interact between the real and digital worlds, enhancing everyday experiences and interaction with companies and brands. However, friction points to experience AR will need to be eroded for the ...

    US $2,552.20 (Excl.Tax)
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No. of reports 31 of 318