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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 808
  1. American Values - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "This report assesses the division between consumers’ personal values and their perceived “American values” as well as explores their reaction to social issues currently impacting the country overall. It evaluates how consumers personally support social issues they’re ...

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  2. Baseball in America - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "This Report explores consumer interest in and engagement with America’s pastime – baseball. As one of the four major professional sports in the United States, we explore the current state of baseball and what is shaping its future – such as incorporating technology, fantasy ...

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  3. Food Ethics - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Food shoppers, especially those aged 18-34, feel increasingly strongly about holding the brands they purchase to high ethical standards, making it imperative for food marketers and retailers to consider ethics in every aspect of their business practices. Still, food shoppers ...

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  4. Sales & Promotional Events - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Most consumers shop during sales and promotional events throughout the year, driven by the need to find value in their purchases. The definition of value is subjective and can stem from saving money, saving time and energy, or even receiving a superior product or experiences. ...

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  5. Medicare - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Medicare was signed into law by President Lyndon Johnson, with the enactment of the Social Security Amendments of 1965, which also provided for the creation of Medicaid. In the half-century since its inception, Medicare has helped bring the share of seniors with health ...

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  6. Alternate Transportation - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Consumers have more alternative transportation methods than ever before. Whether it’s utilizing a ridesharing service, taking public transportation or renting a shared scooter, there are more ways to get around without having to utilize a personal vehicle. While alternate ...

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  7. Nutrition Drinks - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Just under half of consumers live in households where nutrition, meal replacement or weight loss drinks are consumed, and sales are projected to steadily increase in years ahead. While products positioned as weight loss drinks garner the lowest sales and usage in the category, ...

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  8. Snack, Nutrition and Performance Bars - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "The popularity of snacking helps and challenges snack, nutrition, and performance bars. The bars category has experienced steady growth as consumers look for healthy and convenient ways to satisfy hunger (and cravings), resulting in dollar sales gains of 17% from 2014-19. ...

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  9. Evolving eCommerce: Direct to Consumer Retailing - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "The direct-to-consumer market disrupted many CPG categories and left big brands scrambling to change their tone. DTC companies did and continue to do a phenomenal job of giving their brands personalities and purpose. As they look to expand, though, these brands will find ...

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  10. Beauty Influencers - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Beauty influencers and the power of social media continue to shape the beauty industry. While influencer collaborations with brands continue to resonate with consumers, issues surrounding trust and credibility could signal future challenges. To alleviate these concerns, brands ...

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No. of reports 1 of 808