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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 133
  1. Tires - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Consumers are much more likely to listen to a professional when it comes to selecting tires for their vehicle. Tires aren’t a top of mind purchase for the majority of consumers, and for the most part, tires aren’t an issue for consumers until they become an issue. When ...

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  2. Luxury Cars - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Despite being a segment synonymous with power and style, consumers have seemingly lost interest in luxury vehicles. Generally speaking, consumers struggle to see luxury vehicles as good quality, even if they’re made with superior materials. And when it comes to classifying ...

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  3. New Cars - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "While automakers might argue that there’s nothing better than that new car smell, consumers need more convincing. With the overwhelming majority of consumers opting to purchase used vehicles as opposed to investing in the current model year, automakers have some soul searching ...

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  4. Car Purchasing Process - US - July 2019

    • Consumer Report
    • July 2019
    • US

    "Vehicle sales are slowing; average vehicle prices are increasing and consumers showing reticence toward the car purchasing process. Consumers need more than aggressive pricing and TV commercials to entice them into purchasing their next vehicle. Consumers currently view the ...

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  5. Perceptions of Auto Brands - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "In order to evolve, automakers will need to find their space as a lifestyle brand and start marketing as such. Regardless of gender, race, income or education level, consumers view their relationship with brands very differently as opposed to how they did years ago. For ...

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  6. Automotive Innovations - US - May 2019

    • Consumer Report
    • May 2019
    • US

    "Whether consumers are ready or not, driverless cars are the future of the automotive industry. But given consumer reticence to adopt new automotive technology, OEMs and marketers will need to concentrate on long-term strategies, as opposed to short-term campaigns. Automakers ...

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  7. Car Sharing, Ride Sharing, and Alternative Transportation - US - March 2019

    • Consumer Report
    • March 2019
    • US

    "Advances in technology have disrupted traditional transportation options such as public transportation, taxis, and even how consumers use their personal vehicles. Consumers can now easily hail a ride or book a car for the day using an app. This Report will examine consumers’ ...

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  8. Hybrid and Electric Cars - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "Financial and environmental considerations are top concerns for Americans buying new cars. AEVs (alternative energy vehicles) have been heavily promoted by auto manufacturers and governments as a positive solution. Despite these efforts, hybrid and electric cars remain a niche ...

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  9. Auto Service, Maintenance and Repair - US - January 2019

    • Consumer Report
    • January 2019
    • US

    "The automotive service and repair landscape is extremely competitive and fragmented. There are a variety of firms including quick lube chains, full-service dealership centers, local independent repair garages, and others competing over consumer spending. In order to be ...

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  10. Family Car Buying - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "The family car market in the US is a sizeable one, as nearly four in ten car shoppers have a child under 18 in the household or are expecting a child. While large, family car buyers are also diverse, ranging from single-parent single-child homes to multigenerational households ...

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No. of reports 1 of 133