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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 260
  1. RTD Alcoholic Beverages - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "At a time when consumers report reducing alcohol consumption, and alcohol sales are leveling off, the historically small ready-to-drink (RTD) alcohol space is thriving. RTDs posted the only gains in alcohol consumption from 2018-19, and volume sales of the two largest ...

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  2. Food and Drink Shopper - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "While food and drink shoppers still view cooking at home from scratch as the standard for health, freshness and taste, they have an ever-widening array of shopping options to choose from for fresh meals. For food and drink retailers, the challenge and opportunity is to make ...

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  3. Yogurt and Yogurt Drinks - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Yogurt sales are beginning to fall as yogurt drinks take share from the spoonable segment and constant innovation in style and flavor leads to increased competition and consumer fatigue. Performance will be dependent on brands’ ability to align functional claims and ...

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  4. On-premise Alcohol Trends - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Americans’ mindset and attitudes toward drinking have undergone a paradigm shift in recent years. While patrons of all ages are still drinking on-premise, younger generations are putting greater emphasis on their health and wellness, leading to more moderate drinking habits. ...

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  5. Alcoholic Beverages Online - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Alcohol delivery is on the rise. Companies are vying for their slice of the market through instant delivery (two hours or less), partnerships with non-CPG brands and category-specific offerings. Consumers want to explore new alcohol choices but need a hand finding where to ...

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  6. Milk and Non-Dairy Milk - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Milk sales are composed of two opposing, connected markets: the struggling, but sizable dairy milk market and the growing non-dairy milk market. While traditional dairy milks are still considered a household staple by most consumers, sales are declining due to rapid ...

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  7. Alcoholic Beverage Drinking Occasions - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "While the majority (85%) of US adults age 22+ drink alcohol, one in five drinkers has reduced their consumption in the past year, continuing a trend in moderation that stunts performance. Dollar sales of alcohol are projected to reach $250 billion in 2019. While this is an 18% ...

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  8. Tea and RTD Teas - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "The $8.7 billion tea market continues to grow at a slow rate driven by smaller RTD brands and trendy kombucha. Though tea faces stiff competition from other beverages, and RTDs are under scrutiny due to their sugar content, tea is well suited to address the needs of today’s ...

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  9. Coffee and Tea on Premise - US - July 2019

    • Consumer Report
    • July 2019
    • US

    "Major coffee shop chains and third wave coffee shops have expanded consumer awareness and demand for premium roasts and specialty beverages, which are now especially popular with younger consumers. However, they face stiff competition from fast food restaurants, donut shops, ...

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  10. Coffee - US - July 2019

    • Consumer Report
    • July 2019
    • US

    "The $15.1 billion coffee category is projected to grow a respectable 22.7% through 2024 largely thanks to the trendsetting RTD (ready-to-drink) coffee segment, which is on pace to outgrow the long-time coffee leader, roasted coffee, within five years. The market is also driven ...

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No. of reports 1 of 260