Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 11 of 43
  1. Personal Care Consumer Report - US - September 2012

    • Consumer Report
    • September 2012
    • US

    “Beauty and personal care products are present in almost every household, creating a diverse consumer base with different needs and expectations. However, consumer categories are shifting and brands can no longer rely on past niche markets. Rather, younger women are seeking ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  2. OTC Pediatrics - US - August 2012

    • Consumer Report
    • August 2012
    • US

    The OTC pediatrics category has estimated total U.S. 2012 sales of $1.4 billion with an increase of 7.5% versus a year ago. As impressive at that figure is, it would undoubtedly be even larger if not for a number of recalls in recent years from high-profile companies such as ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  3. Marketing to Millennials - US - August 2012

    • Consumer Report
    • August 2012
    • US

    Millennials are taking increasingly prominent roles as consumers and in the workforce, and in so doing have captured the attention of retailers, employers and government officials who are growing more cognizant of these young consumers’ preferences and overall market potential. ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  4. Baby Food and Drink - US - June 2012

    • Consumer Report
    • June 2012
    • US

    The $5.4 billion baby food and drink category has been steadily declining during and after the recent recession, experiencing a dollar sales drop of 10.3% between 2007 and 2011. Consumer frugality has led many to breastfeeding and feeding their babies and toddlers adult food or ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  5. Marketing to Multicultural Young Adults - US - May 2012

    • Consumer Report
    • May 2012
    • US

    This report examines the dynamic, multicultural young adult population, offering insights into their priorities, interests, hobbies and activities. Given that this generation is at the forefront of digital connectivity, focus is given to their ownership, use of and attitudes ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  6. Marketing to Black Parents - US - May 2012

    • Consumer Report
    • May 2012
    • US

    According to the U.S. Census Bureau, the Black population is expected to reach 42.6 million by 2016, an 11.3% increase from 2006. Currently at $957 billion, Black spending power is expected to climb to $1.25 trillion by 2015. Black households are more likely than White ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  7. Canadian Lifestage Financial Services Marketing - April 2012

    • Consumer Report
    • April 2012
    • US

    The Canadian consumer is currently facing considerable challenges. Unemployment is high, people are worried about being able to save enough to enjoy a comfortable retirement, and household debt is approaching levels that may indicate they are about to face their own credit ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  8. Children's Personal Care - US - March 2012

    • Consumer Report
    • March 2012
    • US

    Despite an increase in the population of kids aged 6-11, most segments of the c hildren’s personal care (CPC) market have seen declines in the last five years and are projected to see declines in the next five years. It appears that this is partly due to the down economy. ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  9. Disposable Baby Products - US - March 2012

    • Consumer Report
    • March 2012
    • US

    The U.S. market for disposable baby care products has been severely impacted by the economic downturn, suffering sales losses each year between 2006 and 2011, and forecasts into 2016 paint a similarly grim picture. Further compounding the slide is a declining birth rate in the ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  10. Marketing to Dads - US - March 2012

    • Consumer Report
    • March 2012
    • US

    Dads are playing a more active role in many aspects of family life once considered the exclusive domain of moms. While the recession can be credited for some of the blurring of gender roles, it is also the result of a longer-term, generational shift in attitudes and ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
No. of reports 11 of 43