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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 11 of 2529
  1. Condiments - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "The condiments category continues to experience modest growth, gaining 5.9% since 2015 with expectations to reach $7.7 million by the end of 2019. Increased sales are largely supported by the growth of the category’s largest segment, pickles, olives and relish, while other ...

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  2. Better for you Eating Trends - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "The vast majority of consumers report eating foods they feel to be healthy at least some of the time, but opinions and attitudes on what a healthy diet is vary greatly. Brands making better-for-you claims need to stay on the pulse of trending diets, yet not lose sight of the ...

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  3. Marketing to Sports Fans - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Nearly all consumers in the US are fans of watching at least one sport, and the majority of sports fans enjoy watching football, basketball and/or baseball. Sporting events offer marketers a plethora of opportunities to reach a broad population of consumers with advertising, ...

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  4. Children and Health - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Illness is prevalent among children, as 76% of children younger than 12 have been sick in the past year. Their weaker immune system combined with opportunities for interaction and germ spreading makes them especially susceptible to illness. The OTC (over-the-counter) ...

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  5. Restaurant Ordering and Delivery - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "With more delivery options than ever before, Americans can enjoy their favorite restaurant meals without even leaving their homes. And these new and unique ways of ordering are chipping away at actual restaurant visitation, fueled by the explosive growth of third-party ...

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  6. Travel Tech - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "People love travel, and they love technology. When the two meet, the smartphone reigns as the primary device used while traveling. Tech is used to both solve travel issues and alleviate boredom, but advancement in adaptation is tempered by skepticism. Brands will have to meet ...

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  7. DIY Home Improvement Retailing - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "The DIY (do-it-yourself) home renovation sector is big business, set to garner $357 billion in 2019. Growth is predicted through 2024, but the pace of this growth will decelerate this year and next before picking up again. Prospects for continued development look good as ...

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  8. Attitudes Toward Technology and the Digital World - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Technology is rapidly advancing and changing society as we know it. Technology has had a tremendous impact on the way people work, socialize and get entertainment, and in myriad other ways as well. This increased adoption of technology into everyday life has molded attitudes ...

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  9. Yogurt and Yogurt Drinks - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Yogurt sales are beginning to fall as yogurt drinks take share from the spoonable segment and constant innovation in style and flavor leads to increased competition and consumer fatigue. Performance will be dependent on brands’ ability to align functional claims and ...

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  10. Hispanics and Shopping the Perimeter of the Store - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Hispanics shop for perimeter-of-the-store foods at a variety of retailers. They don’t mind shopping more often to buy fresh foods. They also don’t mind driving long distances in their search for value and quality. The fact that Hispanics underindex by a large margin for ...

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No. of reports 11 of 2529