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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 21 of 2532
  1. Attitudes Toward Technology and the Digital World - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Technology is rapidly advancing and changing society as we know it. Technology has had a tremendous impact on the way people work, socialize and get entertainment, and in myriad other ways as well. This increased adoption of technology into everyday life has molded attitudes ...

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  2. Yogurt and Yogurt Drinks - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Yogurt sales are beginning to fall as yogurt drinks take share from the spoonable segment and constant innovation in style and flavor leads to increased competition and consumer fatigue. Performance will be dependent on brands’ ability to align functional claims and ...

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  3. Hispanics and Shopping the Perimeter of the Store - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Hispanics shop for perimeter-of-the-store foods at a variety of retailers. They don’t mind shopping more often to buy fresh foods. They also don’t mind driving long distances in their search for value and quality. The fact that Hispanics underindex by a large margin for ...

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  4. Tires - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Consumers are much more likely to listen to a professional when it comes to selecting tires for their vehicle. Tires aren’t a top of mind purchase for the majority of consumers, and for the most part, tires aren’t an issue for consumers until they become an issue. When ...

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  5. Improving the Home - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Americans are investing in their homes, undertaking a range of décor- and lifestyle-related projects that allow them to create a home that reflects their personal style, as opposed to sticking to necessary maintenance. As younger generations engage in discretionary projects to ...

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  6. Active Outdoor Enthusiasts - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "The outdoor recreation market is populated by a large, stable group of dedicated outdoor enthusiasts who tie their identities to their favorite outdoor activities. Consumers have a tendency to gravitate toward the familiar, making family, friends and even influencers important ...

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  7. Black Consumers and Shopping the Perimeter of the Store - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Black perimeter-of-store shoppers are segmented into consumers who enjoy the convenience of prepared food and other innovation along the edges and those who simply want the best quality meal ingredients that are integral to their recipes. Price is a consideration for all, but ...

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  8. Understanding Consumer Barriers to Buying Fresh Food Online - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Even as grocery ecommerce grows, online purchase incidence remains low in most major fresh food categories. However, overcoming barriers to buying fresh foods online may represent the key to keeping online grocery sales overall on a growth track. The biggest challenge may be ...

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  9. Attitudes toward Digital Trends and Fintech - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Consumers may seem to have wholly embraced a digital future, but they are not yet ready to cede full control of their financial lives to technology. While more people than ever are using biometric login credentials and mobile wallets, far more believe in-person interactions ...

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  10. On-premise Alcohol Trends - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Americans’ mindset and attitudes toward drinking have undergone a paradigm shift in recent years. While patrons of all ages are still drinking on-premise, younger generations are putting greater emphasis on their health and wellness, leading to more moderate drinking habits. ...

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No. of reports 21 of 2532