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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 31 of 2534
  1. Attitudes toward Digital Trends and Fintech - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Consumers may seem to have wholly embraced a digital future, but they are not yet ready to cede full control of their financial lives to technology. While more people than ever are using biometric login credentials and mobile wallets, far more believe in-person interactions ...

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  2. On-premise Alcohol Trends - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Americans’ mindset and attitudes toward drinking have undergone a paradigm shift in recent years. While patrons of all ages are still drinking on-premise, younger generations are putting greater emphasis on their health and wellness, leading to more moderate drinking habits. ...

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  3. Bacon and Lunchmeat - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "The bacon and lunch meat category continues to experience slow and modest 0.5% annual growth, reaching $19.8 billion in 2019. Bacon and lunch meat remain a household staple, although consumption is lower among small households, especially among women without children, seniors, ...

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  4. Lifestyles of Multicultural Young Adults - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Multicultural young adults may experience America differently than their White Non-Hispanic counterparts, but they also want many of the same things. Brands and businesses have the chance to win these consumers by helping them achieve their goals: to feel financially secure ...

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  5. Beauty Devices - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Beauty devices find acceptance among most women, with broad use of hair appliances and strong interest in skincare devices. Hair appliances continue to struggle in the face of long replenishment cycles and preference for more natural-looking, healthy hair. Skincare devices ...

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  6. Restaurant Decision Making Process - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Mintel forecasts moderate growth in the restaurant industry, buoyed by a positive macroeconomic landscape that allows consumers to spend more on AFH (away from home) dining. However, on-premise dining is challenged by the abundance of prepared food choices, including food from ...

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  7. Cheese - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "The mature cheese market continues to manage modest sales growth. Cheese benefits from a generally healthy reputation, and for the category’s most ardent users, it manages to merge those healthy notes with a degree of indulgence. Reflecting that notion, the growth that is most ...

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  8. Household Surface Cleaners - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "The household surface cleaning category needs an infusion of step-changing innovation to overcome its communized status and drive growth. In the short term, changes enabling more convenient and sustainable online shopping, natural ingredients and even probiotic cleaners that ...

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  9. Cooking in America - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "There are over 80 million Americans who enjoy cooking, cook often, and cook because they want to, not just because they have to. An additional 43 million share their enthusiasm, even if they don’t cook as often. This receptive audience bodes well for brands in the cooking ...

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  10. Digital Trends (Hardware) - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Consumers today are more reliant on various digital devices than ever before, both at home and on the go. Brands continue to innovate and bring new exciting products to market, and while the robust economy faces headwinds via trade wars, economic cycles and negative global ...

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No. of reports 31 of 2534