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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 41 of 2534
  1. Luxury Cars - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Despite being a segment synonymous with power and style, consumers have seemingly lost interest in luxury vehicles. Generally speaking, consumers struggle to see luxury vehicles as good quality, even if they’re made with superior materials. And when it comes to classifying ...

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  2. Hispanics and Shopping for Household Care Products - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Because household care categories have reached maturity, brands have limited opportunities for differentiation and organic growth. In such competitive markets, traditional/mainstream brands are holding their turf. Less known brands wanting to change this dynamic may find ...

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  3. Alcoholic Beverages Online - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Alcohol delivery is on the rise. Companies are vying for their slice of the market through instant delivery (two hours or less), partnerships with non-CPG brands and category-specific offerings. Consumers want to explore new alcohol choices but need a hand finding where to ...

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  4. Milk and Non-Dairy Milk - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Milk sales are composed of two opposing, connected markets: the struggling, but sizable dairy milk market and the growing non-dairy milk market. While traditional dairy milks are still considered a household staple by most consumers, sales are declining due to rapid ...

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  5. Leisure Time - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Consumers are working to make their free time as meaningful as they possibly can. The easiest path to that is through comforting activities, but brands can help encourage people to get out of their comfort zones. Everyone’s trying to find their tribe, and leisure activities ...

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  6. Health Insurance - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "The vast majority of American consumers have health insurance, but trust in the overall industry is fairly low. Consumers are not given a diverse number of choices, mainly due to the fact that most have health insurance through their employer. A push for transparency is ...

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  7. Hot and Cold Cereal - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "The hot and cold cereal category continues to experience consistent declines, hitting a five-year sales low of $10.3 billion in 2019 following a modest 1% decrease from 2018. The cold segment dominates cereal sales, and its performance largely influences category success or ...

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  8. Beyond Amazon: Disruptors & Innovators - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "Over the course of 25 years, Amazon has grown from a tiny upstart online bookstore to the world’s largest ecommerce company – and transformed retail and how consumers shop in the process. Worth nearly a trillion dollars, Amazon has hundreds of millions of customers globally, ...

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  9. Perimeter of the Store - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "The perimeter of the store continues to grow but faces increasing competition, not only from restaurants and food delivery services but also from a revitalized frozen food aisle. A key to continued growth for perimeter is winning over younger adults, who are more likely to be ...

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  10. Home Laundry Products - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "In 2019, home laundry products are estimated to increase. While the market enjoys strong penetration – as nearly all consumers purchase laundry products – industry players are challenged to generate meaningful sales growth due to shoppers’ habitual approach to the category. ...

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No. of reports 41 of 2534