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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 228
  1. Mobile and Casual Gaming - US - December 2010

    • Consumer Report
    • December 2010
    • US

    Recent years have seen a shift in video game users—the Wii hearkened a new vision of what a “gamer” looks like—often older than previously envisioned, and female to boot. This new gamer seeks games that are easier to learn, less time-consuming, and that allow them to interact ...

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  2. Baby Boomers and Vacation - US - December 2010

    • Consumer Report
    • December 2010
    • US

    The U.S. leisure travel market was in decline in 2009 compared to 2008, driven down by the still-staggering economy and the rising cost of travel. While 2010 sales are up over 2009, Americans are still carefully monitoring their discretionary spending. Although Baby Boomers ...

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  3. Beer: The Market - US - December 2010

    • Consumer Report
    • December 2010
    • US

    In this report, the second part of a two-part report on beer, Mintel takes an in-depth, market-centric view of the market. The consumer-centric view is covered in Mintel’s Beer: The Consumer—U.S., November 2010. The beer market faced numerous challenges in 2009, the recession ...

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  4. Family Vacations - US - December 2010

    • Consumer Report
    • December 2010
    • US

    This report explores the family vacation in the U.S. It provides insight into why, where and how families vacation and what this means for future sales, promotional campaigns and industry innovations. Specific questions that are answered in this report include, but are not ...

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  5. Beauty Online - US - December 2010

    • Consumer Report
    • December 2010
    • US

    Mintel’s first Online Beauty report explores and defines a young and growing e-commerce segment that, prior to this decade, was barely a blip on the internet horizon.

    Buoyed by wide broadband adoption and improved e-commerce technologies, online beauty now represents 4-5% of ...

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  6. Poultry - US - December 2010

    • Consumer Report
    • December 2010
    • US

    The U.S. retail poultry market gained 31% during 2005-10, topping an estimated $41 billion in 2010. It enjoys a healthy halo compared to red meat, thanks to its lower fat content. Additionally, its low cost has made it more attractive to cost-cutting consumers in the past five ...

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  7. Sugar and Sweeteners - US - December 2010

    • Consumer Report
    • December 2010
    • US

    With the recession, more people have been cooking, baking, eating and drinking at home, which has helped the sugar and sweeteners category maintain positive sales growth. However, health issues are an underlying force for the category and these concerns have had a decided ...

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  8. The Private Label Food and Drink Consumer - US - December 2010

    • Consumer Report
    • December 2010
    • US

    Private label food and drink products have garnered more attention in the media, as well as the business community, in recent years in part because of the impressive growth across multiple categories. Consumers are buying private label food and drink products in greater ...

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  9. Home Theater Hardware - US - December 2010

    • Consumer Report
    • December 2010
    • US

    Despite recession-driven cutbacks in spending, the market for home theater hardware has continued to grow, thanks to game-changing technologies that vastly improve the home viewing experience. However, hardware sales face increasing competition from alternative content sources. ...

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  10. Yogurt and Yogurt Drinks - US - December 2010

    • Consumer Report
    • December 2010
    • US

    The yogurt and yogurt drinks market is benefiting greatly as consumers pay greater attention to healthy eating. Sales have risen steadily over the past five years, and with U.S. per capita consumption still trailing that of Europe by a wide margin, it appears that prospects for ...

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No. of reports 1 of 228