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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 223
  1. Coffee Houses and Donut Shops - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Coffee houses and donut shops have pushed to become lifestyle brands so they can remain relevant through the day and cater to the changing needs of consumers. With coffee houses and donut shops continually adding food items and diversifying their beverage programs, it is ...

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  2. Marketing Financial Services to the Mass Affluent - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “The affluent segment is multilayered, and all of its layers are of interest to the industry. Although the group is financially comfortable, they are not immune from financial concerns. They are, however, willing to use technology to help them manage their money, and financial ...

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  3. Black Consumers and Personal Care - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Black consumers spend a tremendous amount of their discretionary income on looking good, whether we’re talking about apparel, personal care products, or services. The recent recession had little impact on what Black consumers spent in the personal care category. Expenditures ...

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  4. Hispanics and Retail - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Hispanics are social shoppers. They enjoy shopping and often shop with family and friends. It is therefore not surprising that recommendations from friends and family are the single most influential factor for Hispanic buyers. Though obviously neither friends nor family, ...

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  5. Gum, Mints and Breath Fresheners - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “The vast majority of category participants turn to its offerings for breath freshening, and half of users do so to get a bad taste out of their mouth. This is a strong indication that product marketing would do well to promote the ability of products to meet these primary needs.”

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  6. Streaming Media: Movies and Television - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “While copycat services might ordinarily be seen as lacking in points of differentiation, in the case of streaming video services, the elements of service are so few that each service will end up carrying each feature of its competitors, or fall by the wayside. Alternatively, ...

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  7. Entertainment Venues - US - December 2013

    • Consumer Report
    • December 2013
    • US

    Live Nation and AEG have emerged as the dominant forces in live entertainment by controlling all aspects of the value chain. Yet, ticket prices have increased while ticket sales have remained relatively flat. There are opportunities for new business models to emerge to reduce ...

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  8. Vitamins, Minerals and Supplements - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “While vitamin sales are robust, there are a few factors that could contribute to a decline in the category. As consumers continue to eat a healthier diet, the need for a separate supplement could be eliminated. Additionally, negative press about the quality and necessity of ...

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  9. Shopping for Beauty Products - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “For most consumers, beauty products shopping is fairly routine. Most buy beauty products to replace items that they use regularly and choose mass merchandisers and drug stores to do their shopping. While they are loyal to retailers and products, there is somewhat of an ...

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  10. Beer - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Undoubtedly, the biggest competitive threat to beer brands is the likelihood that drinkers will opt for wine or spirits instead of beer. This presents beer brands with a challenge to attract drinkers who may otherwise select a different type of alcohol. Doing so will, in part, ...

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No. of reports 1 of 223