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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 231
  1. RTD Alcoholic Beverages - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "RTD (ready-to-drink) alcoholic beverages are in a time of transition, and, as such, are seeing both ups and downs. FMBs (flavored malt beverages) experienced strong volume sales growth of 57% from 2010-15, due to a Millennial consumer base with a bit of a sweet tooth, as well ...

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  2. Cooking and Pasta Sauces, Marinades - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "Sales in the total cooking sauces, pasta sauces, and marinades category have been growing and are expected to continue growing. Marinades, the smallest segment, had the strongest gains and drove category growth, likely due to new launches of convenient, versatile products, as ...

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  3. Communicating Through Imagery - US - December 2015

    • Consumer Report
    • December 2015
    • US

    More than 80% of Americans are communicating with others through text, email, or social media. As smartphone and tablet ownership increases, people are more likely to send abbreviated messages and lean on images to indicate tone and provide nuance. Although more than half of US ...

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  4. Attitudes towards Higher Education - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "A college degree is still largely viewed as a necessity for a successful career and as a source of greater job security. However, the cost, lack of flexibility, and lengthy time commitment have some adults looking for alternatives to a traditional education."

    - Lauren Bonetto, 

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  5. Hispanics and Brand Loyalty - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "The foundation for brand loyalty is very clear among Hispanics; it is based mainly on functional aspects of the brand such as quality as well as affordability, dependability, and trust. When targeting Hispanics, brands also need to be aware that brand loyalty can be fragile."

    - ...

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  6. Wearable Technology - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "In September 2014, Apple announced the launch of its Apple Watch, while Intel announced its partnership to produce smartwatches with Fossil. While the consumer wearable tech market had launched a decade prior with GoPro’s Hero line of cameras, these announcements pushed ...

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  7. Natural and Organic Personal Care Consumer - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "Natural and organic personal care brands offer a variety of options that are largely appealing, though consumers express some confusion due to the prevalence of natural claims, limited regulations, and a less than clear category definition. However, consumers are concerned ...

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  8. Auto Service, Maintenance and Repair - US - December 2015

    • Consumer Report
    • December 2015
    • US

    “While growth in the auto service and repair market is slow and steady, many factors are changing the dynamics of how overall revenues are distributed. Dealerships continue to gain an advantage due to free maintenance programs, while independents and others can push back by ...

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  9. Black Consumers and Brand Loyalty - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "Black consumers are very brand conscious and typically use some of the same trusted brands that their parents used. While cost plays a role in the brands they buy, they aren’t willing to give up quality and brand name for the lowest price. As a result, they tend to be very ...

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  10. Dark Spirits - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "Growth has been small but consistent year-over-year from 2011 to 2015 (est). Overall sales are expected to continue gradually upward at a similar pace, as dark spirits add some growth through trending consumer interest – particularly the straight and Irish whiskey and brandy ...

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No. of reports 1 of 231