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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 2524
  1. Food and Drink Shopper - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "While food and drink shoppers still view cooking at home from scratch as the standard for health, freshness and taste, they have an ever-widening array of shopping options to choose from for fresh meals. For food and drink retailers, the challenge and opportunity is to make ...

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  2. RTD Alcoholic Beverages - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "At a time when consumers report reducing alcohol consumption, and alcohol sales are leveling off, the historically small ready-to-drink (RTD) alcohol space is thriving. RTDs posted the only gains in alcohol consumption from 2018-19, and volume sales of the two largest ...

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  3. Beauty and Personal Care Accessories - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "High penetration of category staples combined with long purchase cycles creates challenges in growing the market. To compete in this space, brands must offer additional benefits or claims to stand out to consumers. Social media and influencer collaborations present ...

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  4. Personal Loans - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "US consumers are carrying a larger debt burden than ever before, and some individuals have turned to personal loans to seek relief from high interest credit card debt and student loans. A little over 10% of consumers currently have a personal loan, and similar numbers are ...

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  5. The Future of eCommerce: Emerging Technologies - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "The ecommerce industry faces changes and challenges from emerging technologies. These new methods will facilitate immersive interactions between brands and consumers, increase convenience for ecommerce purchases and provide products to consumers at the touch of a button. To ...

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  6. Condiments - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "The condiments category continues to experience modest growth, gaining 5.9% since 2015 with expectations to reach $7.7 million by the end of 2019. Increased sales are largely supported by the growth of the category’s largest segment, pickles, olives and relish, while other ...

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  7. Better for you Eating Trends - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "The vast majority of consumers report eating foods they feel to be healthy at least some of the time, but opinions and attitudes on what a healthy diet is vary greatly. Brands making better-for-you claims need to stay on the pulse of trending diets, yet not lose sight of the ...

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  8. Marketing to Sports Fans - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Nearly all consumers in the US are fans of watching at least one sport, and the majority of sports fans enjoy watching football, basketball and/or baseball. Sporting events offer marketers a plethora of opportunities to reach a broad population of consumers with advertising, ...

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  9. Children and Health - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Illness is prevalent among children, as 76% of children younger than 12 have been sick in the past year. Their weaker immune system combined with opportunities for interaction and germ spreading makes them especially susceptible to illness. The OTC (over-the-counter) ...

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  10. Restaurant Ordering and Delivery - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "With more delivery options than ever before, Americans can enjoy their favorite restaurant meals without even leaving their homes. And these new and unique ways of ordering are chipping away at actual restaurant visitation, fueled by the explosive growth of third-party ...

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No. of reports 1 of 2524