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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 101
  1. The Beauty Consumer - Guiding the Industry through Their Behavior and Attitudes - Brazil - November 2019

    • Consumer Report
    • November 2019
    • Brazil

    “Brazilians don’t spend too much time on their daily beauty routine. More than a third of men spend less than five minutes a day, while a third of women spend 5-14 minutes. The market needs to overcome some challenges in order to bring innovations to consumers. Products with ...

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  2. Skincare - What's Happening in Ingredients and Format Trends - Brazil - October 2019

    • Consumer Report
    • October 2019
    • Brazil

    “Facial and body skincare products have some challenges to overcome in order to attract more and more Brazilian consumers to the category. Few brands develop facial products for sensitive skin, for example, and many products do not seem to be suitable for the main skin types ...

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  3. Color Cosmetics - Consumers' Needs that May Drive Innovation - Brazil - September 2019

    • Consumer Report
    • September 2019
    • Brazil

    “Brazil’s makeup market has a few challenges to face. There is still a small number of brands focusing on social inclusion and individuality or developing products aimed at older generations. In addition, products such as eyeliners, blushes, and illuminators are more likely to ...

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  4. Cuidados com a Pele - Quais as Tendências e Oportunidades de Inovação Através de Ingredientes e Formatos - Brasil - Setembro 2019

    • Consumer Report
    • September 2019
    • Brazil

    “Produtos de cuidados com a pele do rosto e do corpo têm alguns desafios para atrair cada vez mais brasileiros para a categoria. Poucas marcas desenvolvem produtos faciais voltados para a pele sensível, e muitos produtos parecem não ser adaptados aos principais tipos de pele ...

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  5. Maquiagem e Esmalte para Unhas - Necessidades do Consumidor que Podem Resultar em Inovação - Brasil - Agosto 2019

    • Consumer Report
    • August 2019
    • Brazil

    “A categoria de maquiagem no Brasil tem alguns desafios a enfrentar. Poucas marcas ainda falam sobre inclusão social e individualidade e desenvolvem produtos voltados para mulheres mais velhas. Além disso, produtos como delineadores, blushes e iluminadores são mais usados ...

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  6. Baby and Children Personal Care Products - Identifying the Gaps by Understanding the Consumer - Brazil - July 2019

    • Consumer Report
    • June 2019
    • Brazil

    “The category of baby and children personal care products should keep developing according to the parents’ demands. The beauty habits are changing, and consumers who buy products for their children are picky. Gentle and natural ingredients, UV ray protection and made for ...

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  7. Produtos de Cuidados Pessoais para Bebês e Crianças - Identificando Oportunidades Através do Comportamento do Consumidor - Brasil - Junho 2019

    • Consumer Report
    • June 2019
    • Brazil

    “O segmento de produtos de cuidados pessoais infantis deve evoluir de acordo com a demanda dos pais e crianças. Os hábitos de beleza estão mudando, e os consumidores que compram produtos para seus filhos são rigorosos. Produtos com ingredientes suaves e naturais, com proteção ...

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  8. Haircare - Shampoo, Conditioner, Treatment and Coloring - Brazil - April 2019

    • Consumer Report
    • April 2019
    • Brazil

    “The haircare products market has been trying to bring innovations to Brazil. Several marketing campaigns and actions demonstrate the importance of the category in the country. However, consumers still seem to be afraid regarding the use of certain products – such as hair ...

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  9. Cuidados com o Cabelo - Quais as próximas tendências e inovações nas categorias de xampu, condicionador, tratamentos e coloração - Brasil - Março 2019

    • Consumer Report
    • March 2019
    • Brazil

    “A categoria de produtos para cuidados com o cabelo segue tentando trazer inovações no Brasil. As diversas campanhas e ações de marketing das marcas mostram a importância que ela tem no país. Porém, os consumidores ainda parecem receosos quanto ao uso de certos produtos – como ...

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  10. Soap, Bath and Shower Products - Want and how this could influence the Industry - Brazil - January 2019

    • Consumer Report
    • January 2019
    • Brazil

    "The soap, bath and shower products market has some challenges in Brazil. The industry needs to be aware of the risks certain materials can cause to the environment and to people, such as microplastics in scrubs, for example. In addition, it's important that soap, bath, and ...

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No. of reports 1 of 101