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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 43
  1. Skincare - What's Happening in Ingredients and Format Trends - Brazil - October 2019

    • Consumer Report
    • October 2019
    • Brazil

    “Facial and body skincare products have some challenges to overcome in order to attract more and more Brazilian consumers to the category. Few brands develop facial products for sensitive skin, for example, and many products do not seem to be suitable for the main skin types ...

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  2. Color Cosmetics - Consumers' Needs that May Drive Innovation - Brazil - September 2019

    • Consumer Report
    • September 2019
    • Brazil

    “Brazil’s makeup market has a few challenges to face. There is still a small number of brands focusing on social inclusion and individuality or developing products aimed at older generations. In addition, products such as eyeliners, blushes, and illuminators are more likely to ...

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  3. Cuidados com a Pele - Quais as Tendências e Oportunidades de Inovação Através de Ingredientes e Formatos - Brasil - Setembro 2019

    • Consumer Report
    • September 2019
    • Brazil

    “Produtos de cuidados com a pele do rosto e do corpo têm alguns desafios para atrair cada vez mais brasileiros para a categoria. Poucas marcas desenvolvem produtos faciais voltados para a pele sensível, e muitos produtos parecem não ser adaptados aos principais tipos de pele ...

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  4. Haircare - Shampoo, Conditioner, Treatment and Coloring - Brazil - April 2019

    • Consumer Report
    • April 2019
    • Brazil

    “The haircare products market has been trying to bring innovations to Brazil. Several marketing campaigns and actions demonstrate the importance of the category in the country. However, consumers still seem to be afraid regarding the use of certain products – such as hair ...

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  5. Sabonetes e Produtos para o Banho - O que os consumidores buscam e como isso pode influenciar a indústria - Brasil - Janeiro 2019

    • Consumer Report
    • January 2019
    • Brazil

    “A categoria de sabonetes e produtos para o banho tem alguns desafios no Brasil. A indústria precisa estar atenta aos riscos que certos materiais causam ao meio ambiente e aos seres humanos, como as microesferas de plásticos presentes em esfoliantes, por exemplo. Além disso, é ...

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  6. Beauty Retailing - Brazil - November 2018

    • Consumer Report
    • November 2018
    • Brazil

    "Brazil's beauty retailers still perform simple actions to attract consumers to their stores, compared to what has been done in countries such as the US. The competition is getting increasingly fiercer, as pharmacies merge to become stronger and big players in the sector buy ...

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  7. Fragrances - Brazil - November 2018

    • Consumer Report
    • November 2018
    • Brazil

    "The fragrance market in Brazil has had one of the best performances in recent years when it comes to retail sales. The national brands expanded their sales channels and brought new fragrances to the market, which, combined with the Brazilian habit of using perfume, helped ...

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  8. Varejo de Produtos de Beleza - Brasil - Novembro 2018

    • Consumer Report
    • November 2018
    • Brazil

    “O varejo de beleza no Brasil ainda realiza ações simples para atrair os consumidores às suas lojas, se comparados com o varejo de países como Estados Unidos. A concorrência está cada vez mais acirrada e vemos farmácias realizarem fusões para se tornarem cada vez mais fortes e ...

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  9. Vitamins and Supplements - Focus on Sports Nutrition - Brazil - September 2018

    • Consumer Report
    • September 2018
    • Brazil

    "Brazil's supplements market goes through a historic moment, with the implementation of a specific legislation for the sector. The new rules should help raise the perception of quality and safety of the products, whose benefits will be scientifically proven. Manufacturers, ...

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  10. Vitaminas e Suplementos - Foco em Nutrição Esportiva - Brasil - Setembro 2018

    • Consumer Report
    • September 2018
    • Brazil

    “O mercado de suplementos no Brasil passa por um momento histórico, ao receber uma legislação específica para o setor. As novas regras devem ajudar a elevar a percepção de qualidade e segurança dos produtos, que terão seus benefícios para os consumidores cientificamente ...

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No. of reports 1 of 43